Trust. It can be built and it can be earned, but it’s rarely instant. As customers grow more and more wary of brands and businesses they don’t know, gaining their trust upfront is your main marketing objective.
Brand ambassadorship is the new celebrity endorsement. Today’s social media influencers are the movie stars of the internet, and with thousands or millions of followers hanging on their every post, they’re a potent marketing outlet.
Once upon a time, marketing was all word of mouth. Now, with digital marketing settling in for the long haul, much of that’s changed. Pay-per-click campaigns and other forms of search marketing have all but replaced traditional marketing mainstays.