Mom used to say, “it’s not what you say, but how you say it.” When it comes to effective keyword strategy, it’s both. Keywords have long been the building blocks of any solid SEO foundation, but the tactics that reliably drive organic traffic have changed considerably.
Words work. Though they’re a far cry from the grunts and gestures our language originated. Used in the correct combination, you can accomplish amazing feats like evoking emotion and amassing a crowd. (A useful SEO copywriting technique we’ll address in a moment!)