2018 is rounding to a close. Even as we type these words we still can’t believe it ourselves. It was a big year in search marketing and an even bigger year for our full-service digital agency.
Part 4 of a quarterly digital marketing guide from our agency experts. They say all good things must come to an end. In this final segment of our quarterly digital marketing trends for 2018, we’re committed to helping you complete the year on top of the world. For the last time this calendar year, we’ve used our collective brainpower to construct a snapshot of the digital landscape. Flashpoints in SEO strategies and social media marketing, as well as PPC and …
Top down isn’t just a leadership strategy it’s also a branding strategy. Though we typically refer to the top tier of the c-suite as a CEO, the acronym could easily be exchanged for CBA (Chief Branding Ambassador).
Part 3 of a quarterly digital marketing guide from our agency experts. Is there such a thing as crystal clear digital marketing? We like to think so. That’s why all of us at Globe Runner map the digital landscape so closely. We have eyes in every corner of the internet, from SEO and Social strategies to PPC and web dev.
As an advertising agency, we get this question a lot. The most common answer to our Dallas clients is, “depends on your business.” Different industries, product types, target markets, and B2B or B2C brands all perform differently across different mediums.
Imagine performing a Google Search only to discover all the content with a first-page ranking had been upvoted there. This is, essentially, the premise behind Reddit, a discussion website that hinges on content ratings.
The process of moving from where you are to where you want to be is always a journey. In business, it’s important to plot your course and establish a direction.
To Google, one letter makes a huge difference– at least when we’re talking HTTPS vs. HTTP. Since 2014, the big G has been strongly encouraging websites to convert to SSL. Though it’s not yet resulted in a proper Google update, there have been rankings boots for following suit.
Emotions are the first language we learn. Until our brains are fully developed, it’s how we communicate and how we understand our world. Some parts of that never leave us. Even into our adulthood, emotions drive our decision-making, especially when it comes to the things we purchase.
In online spaces, visuals are king. It’s a show not tell world where consumers are all but eschewing words in favor of graphics. Be it videos, photos or emojis, the demand is clear. When communicating marketing messages, best to use visual stories with limited text, if not in lieu it entirely.
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