Must Know Paid Search Stats and Terms

PPC could easily be rebranded to PTP – pay to play. That’s where online advertising is and has been heading for the past few years. But succeeding in this digital playing field is more than a roll of the dice. This is a game of strategy.

VIDEO: The Difference Between SEO and PPC

Hi, Eric McGehearty from Globe Runner here, and today I want to talk about the difference between SEO and PPC. I think most of us know that search engine optimization is a process of getting a website to rank better in search results on Google, Bing, Yahoo, or whatever search engine you choose in the organic section. Pay per click is a form of advertising, generally in search, that is the process of buying ads at the top of a …

VIDEO: Paid Search Secrets

Hi this is Eric with Globe Runner. Today I want to talk about paid search or pay per click. I want to talk a little but about what we do and how we do it. I’m going to give away some secret sauce – better listen close. I don’t know if my paid search team would be thrilled with me sharing this: how do we build a highly effective search campaign?

5 Takeaways: Google’s Performance Summit Keynote

by Alicia Kan If you watched yesterday’s Google Performance Summit keynote,  quite a bit of the information shared impacts marketers of every stripe — most notably local businesses and retail. Following are five of what we felt were the showstoppers, and potential implications for you. (Want to watch the entire keynote instead? You can on YouTube.) 1. Farewell desktop; mobile, make yourself at home Perhaps one of the most hated words is ‘paradigm shift’ but Sridhar Ramaswamy, Google’s VP for Advertising & Commerce, …

Search Marketing Study: How New gTLDs are Beating .COM

Since May 2014, Globe Runner has been actively researching and studying the Search Engine Marketing (PPC) effects that the New gTLD domain name extensions are having on the industry. The results of our first initial deep dive into real-world data was released back in September 2014. We then provided an update 8 months later. Originally, the .COM beat out a new gTLD domain name when it came to quality traffic: but .COM traffic was more expensive. However, one year and …

Ad Group Level Impression Share Data

Dialing it in a little tighter with new reporting in AdWords. Ask and ye shall receive.  In this case, it’s in the form of a new development in the land of PPC and AdWords that has our team buzzed on a cold and wet Wednesday:  more reporting! For any paid search manager, their idle dreams consist of more reporting, more data, more statistics to analyze, interpret, regurgitate and otherwise rule our days by.  In their never ending quest to make …