What SEO can teach PR and what PR can teach SEO

The impending extinction of public relations due to SEO and the looming death of SEO at the hands of public relations were gripping topics in 2014, no matter which side of the fence you found yourself on. Searches for ‘Is public relations the new SEO?’ and ‘Is SEO the new public relations?’ were roughly parallel at 1.5 to nearly 1.6 million results. All riveting questions, especially since they were premised on intelligent musings and coached in respectful dialogue. Well, most of the time. As a PR person thrown into the deep end …