AMP – Accelerated Mobile Pages

AMP. Accelerated mobile pages. Now, this is super cool because it’s super fast. On the phone, I get so bogged down waiting for web pages to load and this is the solution to that problem. So, Google actually came out with this recently. It’s an open source structure and it’s a way of producing code that loads incredibly fast. And what AMP actually does, is it takes the code of your website, minimizes it, and then sends it through Google …

How To Go About Doing Keyword Research

by Alicia Kan Everyone always asks a digital agency about their keyword research process. The truth is that there are as many techniques as there are ways to take your coffee: Literally hundreds, and no way is right or wrong. At Globe Runner, we’ve got a keyword research framework that everyone has customized with their favorite tools and resources. Use it to build your own process for your own purposes, and keep it flexible enough to accommodate any new keyword research developments that come along. Why conduct keyword research …

How is Browser Data Affecting Search Results?

Have you found yourself meandering around the internet mindlessly shopping for your next pair of shoes or a bike rack for your next excursion, only to be reminded of it in side banners on every page you visit? Google, the number one authority on all things search engine, seems to have an Achilles heel and as it is for every doting parent, it’s their child. Google seems to be leaning heavily on its own creation, Chrome, and the data it …

Workshop Thursday: SEO 101

Have you wanted to get a clear, concise overview of how SEO can help your website from an entrepreneurial perspective? Our CEO, Eric McGehearty, will present a FREE “SEO 101” seminar on Thursday, June 10th, and you’re invited! Is your website not getting the traffic you are looking for? We will take a look at the search landscape and go over some small changes that will make a big impact on your bottom line. Higher search rankings mean more traffic …

Culture of Link Building

It is important that everyone on your team understands the value of search engine optimization and you implement a company culture of link building. The video goes over some great first steps in developing a culture of link building. These tips are effective for both small businesses and large corporations.