There’s no such thing as a static social media platform. Like most of the internet, social sites and the algorithms that power them are continuously being updated. Sometimes the changes are sweeping and make our lives easier. Other times they’re hardly noticeable at all, but can still have a huge impact on your social media marketing strategy.
Social media users are a judgmental bunch. In the literal blink of an eye, they’ll subconsciously size you up based largely on your bio. How quickly are we talking? About a tenth of a second. And these first impressions can be hard to shake.
Posting on social media takes Goldilocks-like sensibilities. No, we’re not suggesting that your social media strategy is child’s play. In fact, having a well-developed social media presence is a critical part of running a successful business in the digital age.
By and large, most folks enjoy feeling special. We want to be catered to, and we like to have unique, one-of-a-kind interactions with others. Many shopping and social media platforms have picked up on this phenomenon and have designed their websites and apps to give their users a “personalized experience.” By analyzing your browsing history and search queries, groups and businesses can often deduce the kinds of things that you like, dislike, are intrigued by, or scroll past without a …
Gone are the days when a good old-fashioned number sign was recognized as anything but the almighty hashtag. Now, add those two vertical and two horizontal lines in front of any word and it creates an online filing system that makes the term or phrase both searchable and discoverable across the web.
Have you ever seen a selfie of a friend (or celebrity) on social media and immediately wanted to comment, “Where did you get that shirt?” Or noticed a single knick-knack in a composed lifestyle shot and been frustrated when you couldn’t seem to find that one item on the retailer’s website? Or overall just wished that you could tap on a photo of something (anything!) and have the option to ‘add to cart’? If you answered yes to any of …
Small business owners spend their days wearing multiple hats. One moment you’re sending invoices as accounts receivable, the next you’re approving employee time off as HR. The burden of doing it all on your own can leave little room for managing your brand online.
Hard to believe that LinkedIn is still technically only a teenager. But time moves quickly in the world of social media. At age 14, the employment-oriented social networking service is mature beyond its years.
New year, new series. Introducing a quarterly digital marketing guide from our agency experts. You don’t become a true Globe Runner without rocketing ahead of the curve. Trends help us navigate our client’s digital marketing trajectory and anticipate speed bumps. To do that, we have to crunch data from every part.
It’s been almost a year since MGM studios and Twitter joined forces for an immersive New Year’s Eve experience using Twitter Live. In the span of a few hours, the launch segment had garnered an impressive 22 million views and impressions. Since then, the micro-blogging social media site has updated and added to the live streaming feature, reflecting back a cultural craving for immediacy.