VIDEO: The Difference Between SEO and PPC

Hi, Eric McGehearty from Globe Runner here, and today I want to talk about the difference between SEO and PPC. I think most of us know that search engine optimization is a process of getting a website to rank better in search results on Google, Bing, Yahoo, or whatever search engine you choose in the organic section. Pay per click is a form of advertising, generally in search, that is the process of buying ads at the top of a …

VIDEO: Paid Search Secrets

Hi this is Eric with Globe Runner. Today I want to talk about paid search or pay per click. I want to talk a little but about what we do and how we do it. I’m going to give away some secret sauce – better listen close. I don’t know if my paid search team would be thrilled with me sharing this: how do we build a highly effective search campaign?

VIDEO: Thought Leadership, Not Just Content Marketing

Hi, this is Eric, CEO of Globe Runner. I want to talk to you today about content marketing – but I’d really like to change the way we talk about content marketing. I have a lot of customers that come in and say ‘shouldn’t I be blogging and doing stuff on social media?’ And the answer is yes, you probably should. But how you do that is important. So, let’s use a different word. Instead of content marketing, let’s call …