How Small Businesses Can Create Big Time Video Content

No matter how shoestring your marketing budget, you can’t afford to not invest in video marketing. Videos are highly shareable pieces of content that capture customers and encourage them to engage with your brand. In fact, marketers frequently report higher conversion rates and increased CTRs when video is used for email and social media marketing purposes.

VIDEO: The Difference Between SEO and PPC

Hi, Eric McGehearty from Globe Runner here, and today I want to talk about the difference between SEO and PPC. I think most of us know that search engine optimization is a process of getting a website to rank better in search results on Google, Bing, Yahoo, or whatever search engine you choose in the organic section. Pay per click is a form of advertising, generally in search, that is the process of buying ads at the top of a …