World Cup 2014 marketing: USMNT social media mentions quadruple in 7 days

What sport will people be talking about a month from now? From the past week’s social media mentions, it’s going to be soccer, specifically the 2014 World  Cup, and most particularly the US Men’s National Team’s upcoming match against Ghana in the Group of Death. Social mentions of the US Men’s National Team (USMNT) leapt to 15,426 the week of May 10, a gobsmacking 476% increase over the previous week’s mentions of 2,675. Majority of these mentions were on Twitter …

World Cup 2014 marketing: FIFA partner Adidas cranks up social media; Nike warming up for ambush campaign?

With only 30 days to go to kickoff, Adidas and Nike’s World Cup 2014 marketing strategies are ratcheting up. Online buzz in the US for the week of May 3 to May 9, 2014 shows Adidas winning by a handy length as the SociaLitmus chart above shows. Nike’s share of voice World Cup-wise across all major social media platforms registered only 5% compared to Adidas which captured 95% of mentions. This online state of affairs should satisfy soccer’s governing body …