Julian Roa

Senior PPC Analyst

MY LIFE AT GLOBE RUNNER:

What 👏 is 👏 up 👏 my fellow humans?! Julian, here. I'm the Senior PPC Analyst here at Globe Runner, where I mostly specialize in Paid Search and Paid Social. I get to think about evergrowing CPCs on limited budgets and ponder solutions to conversion rate issues. Pretty rad, eh? I've been in digital marketing for close to nine years now, and have specialized in various different channels in the industry (email, loyalty, website ops). My favorite and current love is PPC, as the playing field is always evolving, with new competition rolling in and how often the bids change. That ever-changing nature of PPC keeps the strategies interesting, the work plentiful, and the room to grow limitless. That's why I love what I do!

Backstory

Some juicy background on me! I’m Texan-born, but I grew up abroad (Mexico, Spain, and France) for most of my life – before college, anyway. Once I was 18 and graduated in Paris, I chose to go down to Trinity University in San Antonio, TX, for my bachelor’s. Since then, I’ve pretty much spent my career in different aspects of digital marketing, both client and agency side.

In my spare time, I spend most of it either weightlifting or playing golf! I guess I’m a sucker for punishment? Hah. Those two hobbies in tandem can be pretty tough, but I’m a big believer in steady progress with everything I do, and those hobbies are always true to the work you put in. I’m also big into anything to do with costumes, and I usually have a gaming convention or music festival that I plan on attending.

All in all, I’m just a pretty active guy that enjoys the finer things that life brings, most notably: browsing spicy memes or analyzing interesting data sets!