Today I want to tell you about artificial intelligence and its influence on search, not just today, but where it’s going in the future.
If you’ve ever been interested in artificial intelligence, now’s the time to think about how it influences Google’s search results.
Towards the end of 2015, Google announced they were going to integrate artificial intelligence into search and they called this section of the algorithm Rank Brain.
It’s one of the top three factors that influences search results, but what does that really mean? It just means that Google is making its best effort to view your website just like a person would. So, from an SEO point of view, what that means is we need to think about how people see your site and how people interact with your site.
This is a big part of your ranking factor. It’s not just about manipulating the keywords on your page, but also about how would humans interact with your page and how would a computer that’s trying to act like a human understand your page.
So hopefully this helps you understand a little bit more about artificial intelligence.