The wonderful world of social media. It seems like every 2-3 years a new social medium comes out and changes the way we all communicate. While the quantity of the platforms you are on is obviously important, what’s more important is the quality of content and the way you communicate on each, individual platform.
Gone are the days were you can simply “push” out one piece of content onto all of the social mediums you or your company exists on. Native video and native content is becoming more and more important. Just this past quarter, LinkedIn joined the native video craze.
No matter what industry you’re in, it is vital to know what social mediums your customers and potential customers exist and communicate on. Learn the nuances, and speak to your audience the way they would like to be spoken to.