Facts and Myths About SEO
Every second, 40,000 searches are made on Google. That equals approximately 3.5 billion searches every day. And while not everyone is searching for your product or service, there’s a good chance that right now, someone is looking for exactly what you have to offer. With over 200 ranking factors in an algorithm that gets updated several times a year, making sure the people searching for you find you means keeping on top of your Search Engine Optimization (SEO) game. Because if you aren’t on the first of the search engine ranking pages (SERPs), your potential customers will have already found what they’re looking for before they get to you. SEO can be complicated, and everyone has an opinion on SEO and how it works. Let’s explore some actual facts about SEO and debunk some myths.
Busting myths with SEO facts
Myth: Keywords don’t matter
Since the Google Hummingbird update years ago, there has been a lingering myth that the algorithm rewrite made a keyword strategy irrelevant. That’s not exactly true. Keywords still matter. After all, at the end of the day, that’s what a searcher is putting into the search engine. The update, however, changed the focus to search intent. So, keyword ratio is less important, but writing quality content that naturally incorporates important keywords and takes into account why someone is searching is still an integral part of effective SEO.
Myth: Link building doesn’t matter
Link building is key to Google’s E-A-T philosophy: Expertise. Authoritativeness. Trustworthiness. How does Google determine if your site has all of those things? Well, it relies on the Internet “word of mouth.” If websites that are well-known and trusted link to yours, then it’s considered a kind of endorsement of your site, giving it a boost in its rankings. In the same vein, if spam and untrusted websites link to yours, it will negatively affect your rankings. So, a thorough link-building strategy and content development can make a huge difference!
Myth: Local SEO is irrelevant
Let’s look at the local SEO facts. Almost half of all Google searches are local searches and half of all “near me” searches result in someone actually visiting a store. An impeccable local SEO strategy can help bring in more customers and build visibility in your region.
With Google algorithms changing all the time, it’s clear that the biggest SEO fact is that SEO is an ongoing process. Bringing in SEO experts, like Globe Runner, can keep all your digital marketing in the best position to rank higher on the keywords that matter most to your business. Check out how Globe Runner has helped businesses like yours reach and exceed their marketing goals!
Frequently Asked Questions
What are the top benefits of SEO?
The truth is that most people end up choosing one of the very first results that pop up on a search engine results page (SERP). That means the number one benefit of stellar SEO is that more potential customers will find your business because it’s ranking higher on those SERPs. Because great SEO requires a website that works well on various devices, including mobile, has up-to-date and trustworthy content, and is easy to navigate and use, one of the other benefits of SEO is that your overall website is going to attract more customers and visitors are more likely to convert into customers.
What is the purpose of SEO?
The overall goal of SEO, or Search Engine Optimization, is to increase the organic traffic of potential customers to a company’s website through search engine results. When a potential customer goes looking for a product or service, most turn to search engines, like Google. Search engines have complex and ever-changing algorithms that sort through all the websites on the Internet to find the websites that match the closest with the intent of the searcher. SEO experts work within those algorithms to give your business a better chance of being at the top of the results pages for the keywords your most likely customers will be entering into those search engines.
Is SEO worth it in 2022?
SEO is not only worth it in 2022, but it’s a necessity. Not only do the vast majority of people make purchases online, but even if they plan to make purchases in person, they start their search and research on the Internet. And with almost 2 billion websites on the Internet these days, the likelihood of a website accidentally ranking on the first page of any SERP is extremely small.