Shopify SEO Agency
Optimize Your eCommerce Website with Shopify SEO – Reach More Potential Customers
Shopify is a fantastic platform that allows merchants to easily build an online business through its user-friendly interface. But It’s not enough to merely set up your brand’s Shopify website and add products or services. You must take steps to ensure your brand stands out from the others. With an estimated 12-24 million global eCommerce sites worldwide, there’s a lot of competition out there. What can you do to ensure your site gets plenty of the approximately $4.5 trillion in sales that will be made online this year?
Shopify is one of the top eCommerce shopping platforms available for businesses for good reason. When companies were closing their doors at the start of the COVID-19 pandemic, Shopify rolled out new features and apps to help consumers and businesses alike transition to online commerce. The easy-to-use platform allowed small and medium businesses to stay alive and even thrive during a very challenging time.
Increase Your Site Traffic with Shopify SEO Services
When you search for your product(s) or services using basic terms (not using your brand name or proprietary product name), are your website’s pages among the first results you see? If not, you need a Shopify SEO agency’s help to maximize your brand’s reach and drive more traffic to your website.
Shopify has many excellent features for businesses to operate their online stores, but it is not known for its strong SEO functionality. Fortunately, the SEO experts at Globe Runner are here to help. We have years of experience optimizing Shopify websites to make them perform better in organic searches which ultimately leads to increased traffic and more sales! Ask us about our track record of delivering results to our Shopify clients.
Why SEO Services are the Key to Your Shopify Ecommerce Growth
The Shopify SEO experts at Globe Runner use well-calculated strategies to drive all-rounded business growth.
Online stores that have worked with us will confirm that our search engine optimization campaigns fit perfectly into their brand marketing, lead generation, customer prospecting, lead engagement, conversion optimization, cross-selling, reseller marketing, customer retargeting, and loyalty marketing workflows.
This whole sequence of benefits can be broken into four core areas of ecommerce growth.
#1. Drives Product Discovery
Search is still ruling as the biggest driver of ecommerce traffic – accounting for up to 10 times as much as social channels.
While some of these visitors may be goal-oriented, many of them are just getting started on their awareness phase. Even Google itself agrees that 49% of shoppers today use search engines for product discovery.
At that stage, therefore, they are not ready for aggressive conversion-centric CTAs. That would only push your bounce rate North of the 52% average for Shopify stores.
Our SEO for Shopify is designed with this in mind. We tailor top-of the-funnel content to not only rank favorably on product search pages, but also pique the interest of prospects. This is where we pull and maintain organic traffic with hyper-targeted keywords, engaging visuals, structured taxonomies, and search-intent-specific info.
#2. Keeps Leads Engaged
Our ecommerce SEO strategies will then go on to systematically engage your leads in a manner that convinces them to interact further with your Shopify store.
At this point, you’ll have Globe Runner’s Shopify SEO experts holding your audience with value-rich content that:
- Authoritatively addresses their search intent.
- Influences their opinions.
- Resonates well with the target audience.
- Sets your brand apart from its competitors.
#3. Boosts Conversion
Whatever products and/or services you’ll be offering on your Shopify store, we have just the right combination of SEO services to supercharge sales.
We’ll be using transactional keywords to net conversion-ready warm leads directly from search engines. And as for those highly engaged returning visitors, you’ll have deeply segmented SEO messages targeting them according to their location, personal interests, surfing patterns, shopping behaviors, etc.
Shopify stores have successfully used our conversion-optimized ecommerce SEO creations in product recommendations, on-page pop-ups, landing pages, sales copies, checkout pages, etc.
The like that our SEO for Shopify covers all the conversion rate optimization approaches – including Phase-In Conversion, Modular Conversion, Parallel Conversion, and Direct Conversion.
#4. Maximizes Customer Retention
Globe Runner is not the type of Shopify SEO company to terminate the content funnel at the conversion stage. After years of specializing in SEO for Shopify, we’ve seen first-hand that returning customers buy more, buy faster, and are more profitable than their first-time counterparts. As such, we’ve developed specialized ecommerce SEO strategies for maximizing customer retention and repeat sales.
What we mean is, our Shopify SEO experts will help you build stronger relationships with your existing customers. They know how to place your brand in a manner that engages customers over the long haul, and keeps reassuring them you’re still a valuable asset.
Other than that, we’ll be addressing any new customer pain points that arise along the way. Then to keep you ahead of your competitors, we must regularly perform competitive analysis. This should then be capped off with consistent SEO audits, as they’ll identify any potential weaknesses that might be compromising the health of your website.
Give Your Brand a Competitive Advantage on Shopify
What is included in Globe Runner’s Shopify site optimization program? Here are some of the steps our SEO experts will take to help your online store gain a competitive edge.
Product Page Optimization
Your products are your shining stars, but is each product page on your website properly optimized for search? Our team will ensure each product page on your site is fully optimized from descriptive URLs to page titles to headers and much more.
Category Page Optimization
Category pages are a gold mine for attracting new customers. Your category pages must be optimized so they can break through to the top of Google’s (and other SE’s) search results. Our SEO team will get your site’s category pages fully optimized to ensure they are seen by potential new customers.
Does your website let product names and images speak for themselves, with minimal descriptive language? This isn’t the right strategy to increase traffic and boost sales. Content augmentation and optimization is an important part of a complete Shopify SEO service program. We will evaluate your current content and recommend content improvements and additional content to improve your site’s performance.
How is your website organized? Do you have an easy-to-use menu that customers can navigate to easily find what they need? Do you have products organized within appropriate categories? All of these important elements play a role in the usability of your Shopify store and also affect how your site will do in search results. Our Shopify SEO experts can ensure your site is user- and search-engine-friendly.
Obtaining external links from influential websites are one of the most important SEO ranking factors. Unfortunately, getting these links is one of the most difficult parts of SEO. The good news is that our SEO team has years of experience building valid backlinks that will help your website rank higher and get more visitors.
Shopify has some great reporting tools but they won’t give you the full picture of the health of your website. When you use Globe Runner as your Shopify SEO agency, we will offer you more complete data analytics using tools such as Google Analytics, Google Search Console, Google Tag Manager, and more. And with our monthly reporting, you will receive updated information every month on progress.
Choose Globe Runner for Complete Shopify Marketing Services Management
We Provide Much More Than Just SEO
Let Globe Runner be your complete Shopify Marketing Team. We offer the following services to get your online business firing on all cylinders.
Website CreationDo you need an eCommerce website but don’t know where to start? offers complete website design and development services. Our Shopify marketing experts can design and build a Shopify site for you that is customized to address your pain points and meet your business goals.
Paid AdvertisingOnline advertising gets your products noticed quickly when customers are looking for our products and services. Remarketing ads can remind your visitors to complete the purchase even after they have left your website.
Content MarketingYour website must have plenty of keyword-rich content, not only to sell your products and services to customers, but to inform search engines what your business is all about. Our content marketing services run the gamut from video content creation to social media marketing to copywriting to email campaigns.
Choose Globe Runner as Your Shopify SEO Company
There’s never been a better time to invest in your online business. Make the decision to make your Shopify website the best it can be!
To learn more about our Shopify SEO and marketing services, contact us today for a free proposal!