Financial Services & Banking Marketing
The financial services and banking industries have unique marketing needs. Find out how Globe Runner can help market financial services or banking institutions.
Your Financial Services & Banking Marketing Matters
Marketing in the financial industry has its own unique challenges. The financial services sector continues to grow and cutting through the clutter can be a huge challenge for financial services and the banking industry. First of all, there are significant compliance and regulatory restrictions on financial services marketing that can make it difficult to stand out from the crowd. But the challenges don’t stop there! Google’s Your-Money-or-Your-Life (YMYL) policies require that websites that can affect an individual’s health or financial status be held to higher standards than other websites. Financial Services (anything that provides “financial advice or information regarding investments, taxes, retirement planning, loans, banking, or insurance, particularly webpages that allow people to make purchases or transfer money online,”) have stricter page quality requirements than other sectors. This higher standard requires the absolute best “E-A-T” (Expertise, Authority, Trustworthiness) ratings to keep your site viable in searches. Bringing in an SEO expert who can audit your site and ensure that both your on-site and off-site aspects meet these higher standards can be crucial to lifting your rank on Search Engine Ranking Pages (SERPs).
And frankly, it’s not just about keeping Google happy. People looking for financial services are relying on that same kind of E-A-T expertise. They want information they can trust. A sound digital marketing plan for the financial services sector includes robust content marketing both on and off your website. You want your current and potential customers to keep up-to-date on financial sector trends from your website, not your competitors, so a consistent blogging strategy, as well as guest blogs on other sites, can keep your site as the go-to for any of your current (and potential) clients’ finance questions.
Globe Runner is an experienced financial services marketing company with experts ready to tackle your biggest challenges in SEO, paid media, and comprehensive content marketing. Whether you need paid advertising for financial services or a complete website overhaul, our stellar Dallas-based team can give your financial services organization the boost it needs to increase traffic to your site and bolster your brand reputation. Give Globe Runner a call today and see how we can create a plan for marketing your financial services that’s rocket fuel for your business!
Check out how Globe Runner helped McGowan Group Asset Management (MGAM) take off!
MGAM’s results show what a targeted marketing strategy from Globe Runner can do to super-power a business.
The Proof Is in the Metrics
MGAM was primarily interested in increasing the listenership of their expert financial podcast and improving their content marketing strategy. Globe Runner analyzed all the data and completely overhauled the MGAM website as well as created and implemented an effective paid media strategy that resulted in the following:
Frequently Asked Questions
While marketing in the financial sector is similar to marketing in other sectors, there are some nuances that make a big difference. The financial and banking sectors have significant compliance and regulatory issues they must contend with in marketing their services. Marketing in that space includes using both traditional and digital methods of introducing potential customers to your services and products and converting those interested consumers into loyal brand ambassadors.
While traditional marketing channels are still important for financial institutions and banks, digital marketing is a necessity to keep you ahead of the competition. 87% of people start their searches for products and services online, and almost half of all Google searches are local searches. That can make local SEO services particularly important in the financial services and banking sectors where people are looking for both online services and brick-and-mortar locations.
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