WooCommerce SEO Services
Hire a Proven WooCommerce SEO Agency to Drive More Customers to your WooCommerce Website
WooCommerce is a flexible, secure, customizable ecommerce platform for your online store that offers business owners many advantages. You may have selected it for its ease of implementation on your WordPress website, or for its user-friendly checkout features. But merely adding this popular type of ecommerce store to your website does not make the virtual cash register ring. You still need the most important ingredient for ecommerce website success–customers who are ready to buy what you are selling.
In today’s world, where do we go when we want to buy something? Research says, 81% of all purchases begin with online research. This doesn’t mean that the visitor will always buy the item online but as we know, increasingly, shoppers are opting for the ease and convenience of contactless, online purchasing in lieu of visiting a brick-and-mortar store.
What does researching an online purchase entail? It may be done via a voice query to a virtual assistant, it may be a quick search typed on a smartphone, or it may involve days of extensive research done on a desktop computer. No matter what is involved, if your company’s WooCommerce store offers the product, your ecommerce website must show up in the search results if you want that sale!
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Search Rankings & WooCommerce SEO
Organic search is the term for naturally generated, non-advertising search results from an online query. Organic traffic is the second largest driver of visits to ecommerce websites, after only direct traffic. According to SEMRush, 37.5% of visits to online stores are from organic search traffic, which means they happen after a click on an organic search result. In order for a WooCommerce store to generate organic traffic, it must do well in search rankings.
Search engine optimization (SEO) is the complicated and evolving process of making your website a top performer in search engine (SE) rankings. As stated before, the top performing websites for a particular query are those that have links appearing in page one of the search engine results. Even the position on the page is important. The first organic result of a Google search has an average click-through (CTR) rate of 28.5%. Click through on the second result drops to about 15%, third position gets about 11% and the other seven results have CTRs in the single digits.
But here’s the big question. We know that very few users go past the first page of Google’s search results when doing a search. So, what can you do to get your WooCommerce store’s links on page one? The answer is WooCommerce SEO optimization.
Why Your Ecommerce Store Needs a WooCommerce SEO Campaign
The mathematical algorithms that search engines (and when we say search engines, we mostly mean Google, who owns almost 90% of the SE market) use to order their search results is a closely held secret. Not only is the formula a secret, but it changes frequently and reportedly is adjusted slightly on a daily basis. Fortunately, Google given us some good information on what type of ecommerce sites are easiest for their crawlers to navigate and what they feel are the important components of a good webpage and a good website.
A WooCommerce store that lands on page one of search engine results will score well on many of the 200 criteria that are thought to be “ranking factors” in Google’s algorithm. Many of these factors have to do with what the user can see on the website’s pages and others are more subtle and take place behind the scenes.
Search Engine Optimization for WooCommerce Websites
WooCommerce websites that are optimized for search engines will have top notch web content. This means it will contain keyword-rich information that is information, relevant, and easy to read on every page, especially on product and category pages. It’s surprising how little content is on some ecommerce sites’ product pages but not only do your customers want more details about your products, search engines need this information to understand what your web pages are about! Content optimization is an important part of what our WooCommerce SEO company does for our clients.
A WooCommerce site must have excellent technical SEO in order to appear at the top of search engine rankings. Strong technical SEO involves robust on-page SEO elements that help SEs crawl a website and understand what it is about.
- Optimized Title Tags – Title tags are keyword-optimized phrases that tell a search engine what the page is about.
- Well-Written Meta Descriptions – Not technically a SE ranking factor, a meta description is visible on the search engine results page and affects click-through rate
- Internal Links – Internal links help search engines and readers find related content more easily, spread link equity, and establish the organizational hierarchy of a website.
- Outbound Links – These links increase the quality and trust of your site if you link to respected websites.
- Short, descriptive URLs – Brief, understandable URLs help users and search engines understand what a page is about.
- Structured Data – Code on a website’s pages that helps to classify its content into categories (e.g. recipe, review, product) for search engines
- Quick Loading Pages – Quick loading pages help a search engine crawl a site more quickly and give a user a better experience on a website.
- Sitemaps – Sitemaps categorize page types and assets for SEs, making a site easier to crawl.
- Few 404 Errors – These dead ends exasperate users and make it harder for search engines to crawl a website.
- Usable on Any Size Screen – Sites that require zooming and pinching on a mobile device do not offer a good user experience.
Not considered a technical SEO element, a strong backlink profile is another important part of ecommerce SEO. Links from authoritative websites act as votes of confidence for a website, lending it legitimacy and clout.
Let Our WooCommerce Marketing Agency Boost Your Ecommerce Traffic
If you need help driving organic traffic to your ecommerce store, our WooCommerce SEO experts are ready to help. But our WooCommerce Agency does much more than just SEO. If you need more complete marketing assistance, we have the people to help.
If you are starting a new online business and need a brand new WooCommerce website, we can create a website design and our WooCommerce developers can make it a reality. If you have a site and need to add an ecommerce store or if you already sell online and wish to migrate your store to the WooCommerce platform, we can help with that, too. Our team of digital marketing experts have the skills and experience needed to help you grow your ecommerce business successfully.