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GlobeRunner Blog

Screen capture of Google Data Studio 360 presented at Google's Performance Summit on May 24, 2016

5 Takeaways: Google’s Performance Summit Keynote

Posted by Alicia Kan | May 25, 2016

by Alicia Kan If you watched yesterday’s Google Performance Summit keynote,  quite a bit of the information shared impacts marketers of every stripe — most notably local businesses and retail. Following are five of what we felt were the showstoppers, and potential implications for you. (Want to watch the entire keynote instead? You can on YouTube.) 1. Farewell desktop; mobile, make yourself at home Perhaps one of the most hated words is ‘paradigm shift’ but Sridhar Ramaswamy, Google’s VP for Advertising & Commerce, was pretty much expressing that with his choice of verbiage on mobile. “The shift to mobile is no longer something that will happen or is happening. It has happened.” Factoid thrown out to support this: More than half of all global…

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