logo dark-logo
Call the experts 972 538 0260
hamburger hamburger cross
Menu
  • About
  • Work
    • Globe Runner Creates Incredible Results for Neowell
      Website Design

      Globe Runner Creates Incredible Results for Neowell

      Website redesign and PPC ads brought brought in new clients and nurse injectors.

      Read the full story
      Globe Runner Creates Stunning Results for Signature Millwork
      Website Design

      Globe Runner Creates Stunning Results for Signature Millwork

      Email, SEO, video, paid media, and blogs increased website traffic and leads.

      Read the full story
      Globe Runner Improves Digital Traffic for McGowan Group
      SEO

      Globe Runner Improves Digital Traffic for McGowan Group

      Website updates, new video content, and paid media yielded dramatic improvements

      Read the full story
      Real Time Laboratories, Inc.
      SEO

      Real Time Laboratories, Inc.

      SEO & a new calendar grew revenue and transactions during the COVID-19 pandemic.

      Read the full story
      See all case studies
  • Team
  • Services
    • Search Engine Optimization

      SEO

      … More info

    • Website Design & Development

      Website Design & Development

      … More info

    • Paid Media

      Paid Media

      … More info

    • Content Marketing

      Content Marketing

      … More info

  • Blog
    • Benefits of HubSpot For Your Business
      November 11, 2022

      Benefits of HubSpot For Your Business

      Still tracking your customers and leads with outdated spreadsheets or using multiple platforms that don’t talk to each other—one to

      Read more
      Facts and Myths About SEO
      October 28, 2022

      Facts and Myths About SEO

      Every second, 40,000 searches are made on Google. That equals approximately 3.5 billion searches every day. And while not everyone is s

      Read more
      Holiday Season and PPC
      October 18, 2022

      Holiday Season and PPC

      It’s the Holiday Marketing Season With the exception of yearly back-to-college shopping, the winter holiday season is the biggest

      Read more
      Top 3 Reasons Why Your Website Is Not Showing on Google
      September 27, 2022

      Top 3 Reasons Why Your Website Is Not Showing on Google

      Every week, almost 60 percent of people worldwide purchase something online. When they aren’t buying something online, they’re look

      Read more
      Read all posts
  • Careers
    • FAQs

      Career FAQS

      … More info

    • Career Opportunities

      Career Opportunities

      … More info

    • Resources

      Job Seeker Resources

      … More info

    • Rewards & Compensation

      Rewards and Compensation

      … More info

CLOSE
Get proposal

Ear, Nose, and Throat (ENT) Marketing

Ear, nose, and throat practices have unique needs when it comes to marketing. Find out how Globe Runner and local SEO can boost your SERP rankings!

Your ENT Marketing Strategy Matters

ENT and allergy marketing can be difficult. It may seem odd at first to have to market your practice to begin with. After all, you’re not trying to start a new trend, and let’s be honest, no one really wants to have a reason to go to a doctor. But, at some point in their lives, everyone’s probably going to need an ear, nose, and throat doctor for something. And, most likely, they’re not going to be particularly interested in spending a lot of time “shopping around.” Chances are, by the time they’re looking for you, they’re ready now, and they’re looking for convenience, expertise, and relevance.

No matter what you do, your potential clientele will always be limited. People will only travel so far for a good doctor—and, of course, they’re not going to be choosing you over the podiatrist next door to you to consult about their bunion because they like your website more. That makes local SEO and keyword strategies incredibly important for ENT practices. And the desire for reputable, factual information makes your content strategy of utmost importance to your overall success.

ENT and allergy marketing can be difficult. It may seem odd at first to have to market your practice to begin with. After all, you’re not trying to start a new trend, and let’s be honest, no one really wants to have a reason to go to a doctor. But, at some point in their lives, everyone’s probably going to need an ear, nose, and throat doctor for something. And, most likely, they’re not going to be particularly interested in spending a lot of time “shopping around.” Chances are, by the time they’re looking for you, they’re ready now, and they’re looking for convenience, expertise, and relevance.

No matter what you do, your potential clientele will always be limited. People will only travel so far for a good doctor—and, of course, they’re not going to be choosing you over the podiatrist next door to you to consult about their bunion because they like your website more. That makes local SEO and keyword strategies incredibly important for ENT practices. And the desire for reputable, factual information makes your content strategy of utmost importance to your overall success.

Get started today

Check out how Globe Runner helped The Snoring Center take off!

Globe Runner analyzed the digital marketing strategy of The Snoring Center, a center that provides non-invasive treatments to assist with snoring and sleep apnea, and found that updating and refining their website and content could significantly assist in boosting their conversion rates. Sure enough, conversion rates improved 31 percent!

Read the full story

“Globe Runner has done a great job of experimenting, testing, measuring, and improving performance. As both a physician and business owner, I would enthusiastically recommend Globe Runner. I’ve been impressed not only with their skill set but their partnership, their desire to understand our mission, and their eagerness to help us achieve our goals.” 

Dr. Craig L. Schwimmer, MD
MD, MPH, FACS: Founder & Medical Director

Frequently Asked Questions

Woman sitting on a table while a doctor inspects her left ear with an otoscope
What is SEO?

Search Engine Optimization, or SEO, turns your web presence into one that places higher on Search Engine Ranking Pages (SERPs) through the use of strategies such as optimizing the technical aspects of your site, including site architecture and speed, sitemaps, and link structure; off-page SEO strategies like link-building, reviews, and guest posting; and content optimization strategies including targeted keywords, content, and useability.

How is local SEO different than traditional SEO?

Traditional SEO uses focused keyword strategies to help ensure your website is high up Search Engine Ranking Pages (SERPS) for specific words. Local SEO hyper-focuses on geography. For businesses, like ENT practices, that have brick-and-mortar locations, the only traffic that matters is in or near that geographic area. Local SEO incorporates Google My Business optimization with localized content, metadata, and citations to boost your rankings among people searching for services in your physical area.

Ready to get started?

We are here to get you the results you deserve. Click below to get in touch.

Contact us today!
logo
New business
info@globerunner.com 972.538.0260
Visit
4900 Airport Pkwy.
Unit 486
Addison, TX 75001
Industry Blueprints
  • SaaS
  • ENT
  • Legal
  • Financial
  • Startups
Platform Expertise
  • Shopify
  • WooCommerce
  • BigCommerce
  • Ecommerce
Follow us
Facebook
Instagram
LinkedIn
YouTube
Twitter



©2023 Globe Runner

  • Privacy Policy
  • Privacy Policy

All Rights Reserved

Let’s start talking