GlobeRunner Blog

Blog, SEO/PPC

How To Go About Doing Keyword Research

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July 7, 2016 No Comments

Assortment of antique keys illustrating story on keyword research

by Alicia Kan Everyone always asks a digital agency about their keyword research process. The truth is that there are as many techniques as there are ways to take your coffee: Literally hundreds, and no way is right or wrong. At Globe Runner, we’ve got a keyword research framework that everyone has customized with their favorite tools and resources. Use it to build your own process for your own purposes, and keep it flexible enough to accommodate any new keyword research developments that come along. Why conduct keyword research at all? Because skillfully incorporating search terms your target audience is using to find your products or services increases the likelihood of their finding you. Whether you’re launching a new website, aiming to grow your blog readership or wanting to increase your…

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Blog, Content Marketing, Marketing, Social Media, Social Media Tips

4 Reasons Engagement Ring Retailers Win at Social Media

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June 29, 2016 No Comments

Underwater view of an engagement ring by Emily Cline on Flickr

Globe Runner has had its fair share of fine jewelry clients, specifically those in the engagement ring business. And boy, marketing diamond sparklers on social media is tough.  Apart from the competition, there are also the twin challenges of growing your audience on social and driving traffic to the website. We’ve learned by trial and error what works and what doesn’t, and listed below our five most useful insights for engagement ring social media. If you’re a fine jewelry marketer, you can implement any of these right away without much fuss or expense. 1. They make their pictures work harder Our clients put immense effort into the photography and retouching of ring photos — for good reason. In their world, it’s the eye candy that…

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SEO Tips, SEO/PPC

The Surprisingly Overlooked Trick to Improve Your Site’s Page Load Speed

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June 23, 2016 No Comments

Girl with clock: A simple way to reduce site load speed

by Brian Meller We all know that a faster site leads to usability, conversion and SEO gains. And sometimes it doesn’t require specialized SEO knowledge to improve site speed, as we’ll show you in this blog post. One often overlooked way to improve the page load speed of your website is to compress your images. This may not apply to everyone, but most websites have a portfolio section or a blog that contains images. If that’s the case, it’s important to reduce the file size of your images. Most people think you can’t reduce the file size without reducing the quality, but there are two ways to get around that problem. 1. Resize the image to the height or width that will be displayed on the site…

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Blog, From the CEO, SEO/PPC

VIDEO: The Difference Between SEO and PPC

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June 15, 2016 No Comments

Hi, Eric McGehearty from Globe Runner here, and today I want to talk about the difference between SEO and PPC. I think most of us know that search engine optimization is a process of getting a website to rank better in search results on Google, Bing, Yahoo, or whatever search engine you choose in the organic section. Pay per click is a form of advertising, generally in search, that is the process of buying ads at the top of a search engine based on certain keywords. They have a lot in common, because with both we’re targeting specific keywords and phrases to get a relevant customer or buyer to come into the website. If you have a number 1 result on…

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Blog, From the CEO

VIDEO: Paid Search Secrets

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June 8, 2016 No Comments

Hi this is Eric with Globe Runner. Today I want to talk about paid search or pay per click. I want to talk a little but about what we do and how we do it. I’m going to give away some secret sauce – better listen close. I don’t know if my paid search team would be thrilled with me sharing this: how do we build a highly effective search campaign?

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Blog, From the CEO, videos

VIDEO: Thought Leadership, Not Just Content Marketing

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June 3, 2016 No Comments

Hi, this is Eric, CEO of Globe Runner. I want to talk to you today about content marketing – but I’d really like to change the way we talk about content marketing. I have a lot of customers that come in and say ‘shouldn’t I be blogging and doing stuff on social media?’ And the answer is yes, you probably should. But how you do that is important. So, let’s use a different word. Instead of content marketing, let’s call it thought leadership. Thought leadership is actually much more important than content marketing. There’s a couple things that thought leadership does for your business that just writing content doesn’t do. 1. When somebody does read your content, they’re compelled to…

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Google News, Marketing, SEO/PPC

5 Takeaways: Google’s Performance Summit Keynote

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May 25, 2016 No Comments

Screen capture of Google Data Studio 360 presented at Google's Performance Summit on May 24, 2016

by Alicia Kan If you watched yesterday’s Google Performance Summit keynote,  quite a bit of the information shared impacts marketers of every stripe — most notably local businesses and retail. Following are five of what we felt were the showstoppers, and potential implications for you. (Want to watch the entire keynote instead? You can on YouTube.) 1. Farewell desktop; mobile, make yourself at home Perhaps one of the most hated words is ‘paradigm shift’ but Sridhar Ramaswamy, Google’s VP for Advertising & Commerce, was pretty much expressing that with his choice of verbiage on mobile. “The shift to mobile is no longer something that will happen or is happening. It has happened.” Factoid thrown out to support this: More than half of all global…

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Blog, SEO/PPC

Google Increases Length of Title Tags: What Now?

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May 16, 2016 No Comments

This past week, it was widely reported that Google made changes to their search results pages. One of the changes that they made was to increase the width of the main search results column. Then, since the width of the main search results column received an additional 100 pixels, there was room for Google to increase the length of title tags. Now, more of your title tag will show in the search results. The length of Title Tags has increased in the search results. Or, another way to look at it is that more keywords will show in the search results. But before you go out and update all of your title tags, you need to consider a few things.

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SEO/PPC

Optimizing Content With Help from Google Search Console’s Search Analytics

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May 3, 2016 No Comments

As SEOs, we’re always looking for new and innovative ways to get content ideas, and optimize content on websites. Here is one way that you can optimize the content on your website at individual page level, and get content ideas for new content at the same time. Using Google Search Console (formerly called Google Webmaster Tools), you can use Search Analytics to look at each individual web page on your website and see how that page is being found in Google’s organic search results.

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