There has never been a better time to produce and promote high quality audio content. iTunes, Google Play, Sticher, iHeartRadio, the list goes on. You don’t need to sit down and have your eyes and ears glued to a screen anymore. It’s a great time to look into starting your own podcast.
Say you were to select a new friend simply based on their voice alone. More than the words they said, you’d be looking for someone who sounded approachable and relatable, right? The same is true of business’ brand voice. It’s less about specific words and turns of phrase you use than the tone with which you use to communicate and connect with your audience.
Are you trying to market in the B2B space? It’s no secret that LinkedIn is a wonderful place to do so. And with their ad platform, it may be somewhere you want to market.
No matter how shoestring your marketing budget, you can’t afford to not invest in video marketing. Videos are highly shareable pieces of content that capture customers and encourage them to engage with your brand. In fact, marketers frequently report higher conversion rates and increased CTRs when video is used for email and social media marketing purposes.