Captain’s Log

Keyword Research that Works: The Q4 2019 Edition

Posted by Eric McGehearty

Mom used to say, “it’s not what you say, but how you say it.” When it comes to effective keyword strategy, it’s both. Keywords have long been the building blocks of any solid SEO foundation, but the tactics that reliably drive organic traffic have changed considerably.

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Navigating Effective Paid Ads with Facebook’s Creative Compass

Posted by Eric McGehearty

Imagine you’re invited to a networking event. When you get there, you discover that it consists of various businesses shouting over one another. If you’ve ever attempted to increase your Facebook visibility organically, you know the feeling.

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6 Ways to Wow your Boss with Little-Known Google Drive Tricks

Posted by Eric McGehearty

We’ve come a long way since the days when one false stroke of the typewriter key would render a document unusable. Now we can access entire presentations from any device, translate them into a completely different language, and see the changes in real-time, all without ever worrying about hitting the save button.

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Scrub Up your Social Media Bios for Increased Conversions

Posted by Eric McGehearty

Social media users are a judgmental bunch. In the literal blink of an eye, they’ll subconsciously size you up based largely on your bio. How quickly are we talking? About a tenth of a second. And these first impressions can be hard to shake.

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Must Know Paid Search Stats and Terms

Posted by Amy Haley

PPC could easily be rebranded to PTP – pay to play. That’s where online advertising is and has been heading for the past few years. But succeeding in this digital playing field is more than a roll of the dice. This is a game of strategy.

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