Captain’s Log

Social Media Changes You Need to Act on NOW

Posted by Eric McGehearty

There’s no such thing as a static social media platform. Like most of the internet, social sites and the algorithms that power them are continuously being updated. Sometimes the changes are sweeping and make our lives easier. Other times they’re hardly noticeable at all, but can still have a huge impact on your social media marketing strategy.

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Localized Social Marketing + SEO Post Google+ Shutdown

Posted by Eric McGehearty

Logged on to your Google + page lately? If so you might have noticed something different – nothing at all. Though the shuttering of this once highly promising social media platform wasn’t a total surprise you might have been anticipating more time together – and you’re not alone.

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Keyword Research that Works: The Q4 2019 Edition

Posted by Eric McGehearty

Mom used to say, “it’s not what you say, but how you say it.” When it comes to effective keyword strategy, it’s both. Keywords have long been the building blocks of any solid SEO foundation, but the tactics that reliably drive organic traffic have changed considerably.

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Navigating Effective Paid Ads with Facebook’s Creative Compass

Posted by Eric McGehearty

Imagine you’re invited to a networking event. When you get there, you discover that it consists of various businesses shouting over one another. If you’ve ever attempted to increase your Facebook visibility organically, you know the feeling.

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6 Ways to Wow your Boss with Little-Known Google Drive Tricks

Posted by Eric McGehearty

We’ve come a long way since the days when one false stroke of the typewriter key would render a document unusable. Now we can access entire presentations from any device, translate them into a completely different language, and see the changes in real-time, all without ever worrying about hitting the save button.

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