Captain’s Log

DMOZ Closes

Posted by Eric McGehearty

One of the oldest directories, DMOZ, has closed. This is interesting because it shows you where the future of search engine optimization and search engine marketing is headed.

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Stops to Drive Your 2018 Marketing Strategy

Posted by Eric McGehearty

The process of moving from where you are to where you want to be is always a journey. In business, it’s important to plot your course and establish a direction.

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Co-Op Advertising

Posted by Eric McGehearty

Are you leaving money on the table in an advertising campaign? A great work around to budgetary concerns is co-ap advertising. Co-op advertising is one of many ways that creativity and a broad scope view on a campaign can not only save you money, but make you a lot more in the long term.

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Promotional Marketing

Posted by Eric McGehearty

Don’t let your next promotion your company runs be a waste of time and resources. So many companies are running promotions for the sake of running a promotion. Rather, use a promotion to do some lead capture and learn about your audience. Learn about their wants and desires, and communicate with them directly.

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It’s Not Print Versus Web

Posted by Eric McGehearty

Happy 2018 everybody! Now more than ever it is important to take a moment to think about a print versus digital marketing strategy. Instead of thinking about which strategy suits your company and going all in on that single focus, look at how and when consumers will interact with your company. A multi-pronged approach is the best approach, and it takes knowing your consumer to know where to be when they will be there.

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