Captain’s Log

Navigating Effective Paid Ads with Facebook’s Creative Compass

Posted by Eric McGehearty

Imagine you’re invited to a networking event. When you get there, you discover that it consists of various businesses shouting over one another. If you’ve ever attempted to increase your Facebook visibility organically, you know the feeling.

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6 Ways to Wow your Boss with Little-Known Google Drive Tricks

Posted by Eric McGehearty

We’ve come a long way since the days when one false stroke of the typewriter key would render a document unusable. Now we can access entire presentations from any device, translate them into a completely different language, and see the changes in real-time, all without ever worrying about hitting the save button.

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Scrub Up your Social Media Bios for Increased Conversions

Posted by Eric McGehearty

Social media users are a judgmental bunch. In the literal blink of an eye, they’ll subconsciously size you up based largely on your bio. How quickly are we talking? About a tenth of a second. And these first impressions can be hard to shake.

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Must Know Paid Search Stats and Terms

Posted by Amy Haley

PPC could easily be rebranded to PTP – pay to play. That’s where online advertising is and has been heading for the past few years. But succeeding in this digital playing field is more than a roll of the dice. This is a game of strategy.

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Social Posting: What’s Too Much and What’s Too Little?

Posted by Amy Haley

Posting on social media takes Goldilocks-like sensibilities. No, we’re not suggesting that your social media strategy is child’s play. In fact, having a well-developed social media presence is a critical part of running a successful business in the digital age.

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