Captain’s Log

Must Know Paid Search Stats and Terms

Posted by Eric McGehearty

PPC could easily be rebranded to PTP – pay to play. That’s where online advertising is and has been heading for the past few years. But succeeding in this digital playing field is more than a roll of the dice. This is a game of strategy.

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Social Posting: What’s Too Much and What’s Too Little?

Posted by Eric McGehearty

Posting on social media takes Goldilocks-like sensibilities. No, we’re not suggesting that your social media strategy is child’s play. In fact, having a well-developed social media presence is a critical part of running a successful business in the digital age.

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Online Reputation Management Essentials for SEO and Social Media

Posted by Eric McGehearty

What do your customers think of you? If you’re at all unclear or otherwise uncomfortable with the answer, your business could be suffering because of it.

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How to Secure Social Media Brand Ambassadors

Posted by Eric McGehearty

Brand ambassadorship is the new celebrity endorsement. Today’s social media influencers are the movie stars of the internet, and with thousands or millions of followers hanging on their every post, they’re a potent marketing outlet.

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8 Advantages of Outsourcing Digital Content Marketing to the Pros

Posted by Eric McGehearty

In business, some departments are mission critical. At a minimum, you need a leader to make the decisions and an accounts payable principle to send out checks each week. (Because let’s face it, no matter how nicely you ask them, no one’s going to work for free.) A sales team is great for making sure money continues to come in, but without the right collateral, they could fall short.

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