Captain’s Log

5 Ways to Personalize Your Website and Boost your CRO

Posted by Eric McGehearty

All humans like to feel seen, valued, and dare I say, special. It’s one reason why targeting is such a huge part of effective marketing. Try to capture the attention of everyone, and you’re unlikely to impress anyone.

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Avoid These Web Copy Worst Offenders to Win Customers with Words

Posted by Eric McGehearty

The language-processing center is one of the most developed parts of the adult brain. It’s a highly advanced system that allows us to decipher meaning from pure silence. With little effort, black and white symbols take on all kinds of meaning.

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Klout Closes

Posted by Eric McGehearty

It’s the end of an era. The Klout era. Klout was a social scoring service that drew data from your connected Facebook, Twitter, and other social media accounts.

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Airbnb and Vice

Posted by Eric McGehearty

Well, they’ve done it. Since its inception, Airbnb has been known for making the world more connected with its room sharing. Now with Vice, they want to provide premier experiences.

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Importance of Employer Branding from the CEO Down

Posted by Eric McGehearty

Top down isn’t just a leadership strategy it’s also a branding strategy. Though we typically refer to the top tier of the c-suite as a CEO, the acronym could easily be exchanged for CBA (Chief Branding Ambassador).

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