Captain’s Log

8 Advantages of Outsourcing Digital Content Marketing to the Pros

Posted by Eric McGehearty

In business, some departments are mission critical. At a minimum, you need a leader to make the decisions and an accounts payable principle to send out checks each week. (Because let’s face it, no matter how nicely you ask them, no one’s going to work for free.) A sales team is great for making sure money continues to come in, but without the right collateral, they could fall short.

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Effective Ways to Improve your Website in 15 Minutes

Posted by Eric McGehearty

You know the feeling. You really want to get in shape, but getting started is just. so. hard. However, every day you put it off is another step further away from your end goal. In all reality, a little bit of time each day and a lot of discipline can be truly transformational.

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Spring Clean your Website in 5 Steps

Posted by Eric McGehearty

What do you immediately think of when you hear the word “Spring”? Flowers? Thunderstorms? Cleaning? If you’re like us, it’s the latter.

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How to Gain Customer Attention with a Business YouTube Channel

Posted by Eric McGehearty

One billion hours. That’s how long we collectively spend consuming content on YouTube every day. The only statistic that rivals it? The 1.8 billion total monthly users that login to watch – that’s a quarter of the world’s entire population! What’s more, when it comes to reaching 18-49-year-olds, YouTube outpaces every other major cable network in the U.S. and 85% of American teens use it, too.

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Making the Leap to Lifestyle Brand

Posted by Eric McGehearty

Don’t take it personally. Most brands are having trouble increasing engagement with their pop-ups and online ads. That is, everyone except Lifestyle Brands. Some have even proven they can forego them all together, continue attracting repeat buyers, and circumvent the 83% of consumers who say they would block all ads if they could.

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