Captain’s Log

How to Gain Customer Attention with a Business YouTube Channel

Posted by Eric McGehearty

One billion hours. That’s how long we collectively spend consuming content on YouTube every day. The only statistic that rivals it? The 1.8 billion total monthly users that login to watch – that’s a quarter of the world’s entire population! What’s more, when it comes to reaching 18-49-year-olds, YouTube outpaces every other major cable network in the U.S. and 85% of American teens use it, too.

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Making the Leap to Lifestyle Brand

Posted by Eric McGehearty

Don’t take it personally. Most brands are having trouble increasing engagement with their pop-ups and online ads. That is, everyone except Lifestyle Brands. Some have even proven they can forego them all together, continue attracting repeat buyers, and circumvent the 83% of consumers who say they would block all ads if they could.

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Chatting about Chatbots: Mechanize Your Digital Marketing in 2019

Posted by Eric McGehearty

Worried a robot is going to eventually take your job? This blog post may or may not allay your fears. However, if you’re ready to improve your digital marketing strategy in 2019, better build a bot.

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6 Signs you Need a Full-Service Agency

Posted by Eric McGehearty

Over the years, our full-service marketing agency has seen a lot of good businesses suffer from bad marketing. Their products are top-of-the-line, their services are the best in the biz, and their customers are wildly happy. Problem is, no one knows about them.

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Talking Testimonials: Why they’re Important and How to Get Them

Posted by Amy Haley

Testimonials are like a 24-hour online marketing team who’s always working, but you never have to pay. Still, many small businesses make the costly error of leaving them off their website, not realizing the power of peer praise. How effective are they? According to Nielsen research, “92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know.” Could customer testimonials be the key to increasing your conversion ...

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