GlobeRunner Blog

Dallas Agency To Host Art Exhibit That Captures Thoughts in Form

Posted by Eric McGehearty

Experience the endless rhythm of conscious at Oak Cliff artist’s November Gallery 550 opening

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Emotional Marketing

Posted by Eric McGehearty

Emotions are always at the core of decision making when a customer chooses one brand over the other. This is known as emotional marketing. With Black Friday right around the corner, keep an eye on what REI is about to do with their #OptOutside hashtag campaign. They know where there customers are, and they communicate with them at their level. How can you invoke emotions in your marketing?

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Why Print Advertising vs Digital Marketing is a Mistake

Posted by Amy Haley

Year after year consumers spend increasingly fewer hours away from their devices. They work, shop and engage socially in online platforms, consuming digital media at a feverish pace.

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Pictures Are Taking Over The World

Posted by Eric McGehearty

Pictures are taking over the world. Literally. Instagram is the single fastest growing social network in the world today. Why? It’s because pictures and visual media drives emotion. What started out as a photo sharing app has fundamentally changed the way we communicate and view media in this digital age.

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Influencer Marketing

Posted by Eric McGehearty

What’s the value of a social media post? Well, sometimes, it’s the equity and standing that a blogger, vlogger, or community member has in a niche group. Influencer marketing is one of our favorite ways to market here at Globe Runner and it is almost always a sure fire hit. Communities, groups, and niche markets have so much to say and tapping into the conversation by communicating with influential people is a great way to learn about your potential customers.

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