Captain’s Log

Podcasting

Posted by Eric McGehearty

There has never been a better time to produce and promote high quality audio content. iTunes, Google Play, Sticher, iHeartRadio, the list goes on. You don’t need to sit down and have your eyes and ears glued to a screen anymore. It’s a great time to look into starting your own podcast.

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5 Steps to Help Create a Brand Voice Clients can Truly Hear

Posted by Eric McGehearty

Say you were to select a new friend simply based on their voice alone. More than the words they said, you’d be looking for someone who sounded approachable and relatable, right? The same is true of business’ brand voice. It’s less about specific words and turns of phrase you use than the tone with which you use to communicate and connect with your audience.

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LinkedIn Marketing

Posted by Eric McGehearty

Are you trying to market in the B2B space? It’s no secret that LinkedIn is a wonderful place to do so. And with their ad platform, it may be somewhere you want to market.

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How Small Businesses Can Create Big Time Video Content

Posted by Eric McGehearty

No matter how shoestring your marketing budget, you can’t afford to not invest in video marketing. Videos are highly shareable pieces of content that capture customers and encourage them to engage with your brand. In fact, marketers frequently report higher conversion rates and increased CTRs when video is used for email and social media marketing purposes.

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SEO and Brand Awareness

Posted by Eric McGehearty

SEO and brand awareness are more intertwined now than ever before. Globe Runner CEO Eric McGehearty explains.

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