Whether you’re a one-woman business or a multinational corporation, strong branding is the hallmark of a trustworthy, professional organization.

Blog posts that make headlines. Viral social media posts. Web series watched at breakneck rates. That’s the power of well-curated content marketing.

Trust. It can be built and it can be earned, but it’s rarely instant. As customers grow more and more wary of brands and businesses they don’t know, gaining their trust upfront is your main marketing objective.

People are wary of email soliciting. Maybe it’s junk mail fatigue, maybe it’s genuine distrust, but on the extreme end, ask for an address and you may as well be requesting their social security number.

There’s no such thing as a static social media platform. Like most of the internet, social sites and the algorithms that power them are continuously being updated. Sometimes the changes are sweeping and make our lives easier. Other times they’re hardly noticeable at all, but can still have a huge impact on your social media marketing strategy.