Whether you’re sending a single email or crafting one that will be distributed to thousands, there are a number of things you can’t overlook if you want to get the most opens and clicks possible. Sure, you could get lucky and achieve the metrics you’re looking for, but why leave it up to chance? Counting on luck is a bad digital marketing decision. Subject Line The email subject line is so important that, if it isn’t carefully crafted, the following ...

A downturn is no time for downtime, at least when it comes to your business. Even though you may be out of the office, by following these 5 tips you can help your company succeed, now and in the future: 1. Double down on marketing In today’s world, marketing is a necessity, as vital to your business as the products you make or the services you sell. “A number of studies going back nearly one-century point out the advantages of ...

With Texas Governor Greg Abbott’s most recent executive order (April 17, 2020), our state’s non-essential Texas retailers can begin offering “retail to-go” services this Friday. This is a fantastic opportunity for retailers to recoup some of the revenue that was lost over the past month when stores were shuttered. So what is your plan for marketing your retail to-go program?

As we face a new reality of battling the coronavirus (COVID-19), your way of life and your way of doing business has likely changed completely, seemingly overnight. While these are challenging times, for many of us, there are opportunities. Throughout history, in times of crisis, adaptability has proven to be an essential ingredient for survival. During wartime, hundreds of U.S. manufacturing companies converted their operations from making consumer goods to items essential for war. Today, with COVID-19 spreading across the ...

Whether you’re a one-woman business or a multinational corporation, strong branding is the hallmark of a trustworthy, professional organization.