Captain’s Log

Marketing Your Retail to Go Services

Posted by Eric McGehearty

With Texas Governor Greg Abbott’s most recent executive order (April 17, 2020), our state’s non-essential Texas retailers can begin offering “retail to-go” services this Friday. This is a fantastic opportunity for retailers to recoup some of the revenue that was lost over the past month when stores were shuttered. So what is your plan for marketing your retail to-go program?

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Now is the Time to Get Creative!

Posted by Eric McGehearty

As we face a new reality of battling the coronavirus (COVID-19), your way of life and your way of doing business has likely changed completely, seemingly overnight. While these are challenging times, for many of us, there are opportunities. Throughout history, in times of crisis, adaptability has proven to be an essential ingredient for survival. During wartime, hundreds of U.S. manufacturing companies converted their operations from making consumer goods to items essential for war. Today, with COVID-19 spreading across the ...

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Why your Marketing Needs Branding Guidelines and How to Create Them

Posted by Amy Haley

Whether you’re a one-woman business or a multinational corporation, strong branding is the hallmark of a trustworthy, professional organization.

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How to Come Up With Irresistible Topics for your Content Marketing

Posted by Amy Haley

Blog posts that make headlines. Viral social media posts. Web series watched at breakneck rates. That’s the power of well-curated content marketing.

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Are you Showcasing your Social Proof?

Posted by Eric McGehearty

Trust. It can be built and it can be earned, but it’s rarely instant. As customers grow more and more wary of brands and businesses they don’t know, gaining their trust upfront is your main marketing objective.

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