Captain’s Log

Alexa Skills Kit

Posted by Eric McGehearty

Does your brand have a voice search strategy? With the rise of platforms such as Amazon’s Alexa and Apple’s Siri, voice search has never been more important.

Read More

Where Should I Host my Website?

Posted by Eric McGehearty

Building a house starts with a solid foundation. Building a website starts with a secure web hosting platform. Just like invisible cracks in your home’s structure could lead to eventual collapse, left unsupported by a host, your website could suffer the same fate. The truth is, sites can’t just look pretty.

Read More

Live Chat

Posted by Eric McGehearty

Should your website have live chat on it? There are many pros to having this feature enabled. So many transactions can be made or broken by being responsive and swift to help your customers with any questions or comments they may have.

Read More

Digital Marketing Trends to Fuel 2018: Q2

Posted by Eric McGehearty

Part 2 of a quarterly digital marketing guide from our agency experts. Globe Runners know how to use digital marketing trends to create liftoff. We’re not in the business of staying grounded; we’re in the business of sending our clients to new heights. To do that, we spend a considerable amount of manpower cataloging the digital landscape.

Read More

QR Codes and Snapchat

Posted by Eric McGehearty

Are QR codes making a comeback? Well, yes and no. Since its inception, Snapcodes have been used heavily by Snapchat. While somewhat fringe at first, big brands are now taking advantage of this feature for promotions. Pepsi might be the biggest, most notable brand to run a Snapcode strategy. Would it be appropriate for your brand to run a similar promotion?

Read More