All humans like to feel seen, valued, and dare I say, special. It’s one reason why targeting is such a huge part of effective marketing. Try to capture the attention of everyone, and you’re unlikely to impress anyone.

The language-processing center is one of the most developed parts of the adult brain. It’s a highly advanced system that allows us to decipher meaning from pure silence. With little effort, black and white symbols take on all kinds of meaning.

It’s the end of an era. The Klout era. Klout was a social scoring service that drew data from your connected Facebook, Twitter, and other social media accounts.

Well, they’ve done it. Since its inception, Airbnb has been known for making the world more connected with its room sharing. Now with Vice, they want to provide premier experiences.

Top down isn’t just a leadership strategy it’s also a branding strategy. Though we typically refer to the top tier of the c-suite as a CEO, the acronym could easily be exchanged for CBA (Chief Branding Ambassador).