Captain’s Log

Filter Bubble

Posted by Eric McGehearty

By and large, most folks enjoy feeling special. We want to be catered to, and we like to have unique, one-of-a-kind interactions with others. Many shopping and social media platforms have picked up on this phenomenon and have designed their websites and apps to give their users a “personalized experience.” By analyzing your browsing history and search queries, groups and businesses can often deduce the kinds of things that you like, dislike, are intrigued by, or scroll past without a ...

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Google Algorithm Update

Posted by Eric McGehearty

The average layperson probably doesn’t give much thought to Google’s search algorithm. As long as they can type their query into the search bar, hit a button, and get relevant results, then they’re happy! However, most business owners and professional bloggers have a vested interest in making sure that their site shows up on the first page of the Google’s search results. If you’re part of the aforementioned demographic, then it’s actually essential for you to know how Google finds ...

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Hashtag Hacks to Boost your Brand’s Social Media Marketing

Posted by Eric McGehearty

Gone are the days when a good old-fashioned number sign was recognized as anything but the almighty hashtag. Now, add those two vertical and two horizontal lines in front of any word and it creates an online filing system that makes the term or phrase both searchable and discoverable across the web.

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Google Arcade

Posted by Eric McGehearty

Do you remember Google Buzz? It’s okay if you don’t; this web-based service was launched all the way back in early 2010 and was discontinued in late 2011 after failing to achieve the same recognition as other social media platforms. It was replaced by Google+…which, as most of us know, also never really took off the way Google expected it to. However, as the old saying goes, “Third time’s a charm.” Could Google be gearing up to give this sort ...

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Google Duplex

Posted by Eric McGehearty

A lot of people grumble when they call a business or customer service line and wind up talking to a recording instead of a real person. But how would you feel if you spent several minutes conversing with someone on the phone and then later learned that the “person” you spoke to was actually a computer? This may sound like something straight out of science fiction, but with the advent of Google’s new technology, this scenario may become more and ...

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