Captain’s Log

Now is the Time to Get Creative!

Posted by Eric McGehearty

As we face a new reality of battling the coronavirus (COVID-19), your way of life and your way of doing business has likely changed completely, seemingly overnight. While these are challenging times, for many of us, there are opportunities. Throughout history, in times of crisis, adaptability has proven to be an essential ingredient for survival. During wartime, hundreds of U.S. manufacturing companies converted their operations from making consumer goods to items essential for war. Today, with COVID-19 spreading across the ...

Read More

Why your Marketing Needs Branding Guidelines and How to Create Them

Posted by Amy Haley

Whether you’re a one-woman business or a multinational corporation, strong branding is the hallmark of a trustworthy, professional organization.

Read More

How to Come Up With Irresistible Topics for your Content Marketing

Posted by Amy Haley

Blog posts that make headlines. Viral social media posts. Web series watched at breakneck rates. That’s the power of well-curated content marketing.

Read More

Are you Showcasing your Social Proof?

Posted by Eric McGehearty

Trust. It can be built and it can be earned, but it’s rarely instant. As customers grow more and more wary of brands and businesses they don’t know, gaining their trust upfront is your main marketing objective.

Read More

Inventive Tactics to Double your Email List

Posted by Amy Haley

People are wary of email soliciting. Maybe it’s junk mail fatigue, maybe it’s genuine distrust, but on the extreme end, ask for an address and you may as well be requesting their social security number.

Read More