Email is still thriving and a necessary part of your overall marketing strategy. It also still has the highest return on investment out of all marketing channels—an estimated $35-$45 per one dollar spent. With a cookie-less future ahead of us, email may become even more important to your company’s success than ever before. Over four billion people worldwide use email every day (often spending more than five hours on their email). An effective, personalized email strategy can keep your customers engaged and coming back again and again.
Email Marketing Benefits
- Personalization—effective customer segmentation allows you to create hyper-personalized emails to your customers, building both trust and loyalty
- Automation—automated emails (such as an abandoned cart or welcome email) are simple and easy to set up and lift your brand visibility
- Brand awareness—email campaigns give you the opportunity for an ongoing conversation with your audience, engaging them in the developing story of your brand and giving them the opportunity to engage in things like events, polls, and surveys
- Cost-effectiveness—Email is one of the least expensive modes of marketing and has the highest ROI of any marketing channel
Globe Runner’s Dallas email marketing experts have vast experience with multiple platforms such as MailChimp, Sendy, Hubspot, and Klaviyo. And we know how to create engaging, compelling email campaigns that can increase open rates and clickthroughs. At Globe Runner, our email marketing agency services include our Four Cs (and more):
Our content calendars keep you on track and communicating consistently with your customers. We build in flexibility to all our content calendars to ensure you have the room to pivot as circumstances change. Content calendars can also help you design your whole year around events as well as create a relationship with your customers who begin to know (and rely on) when they’ll be receiving your newsletter and updates.
Our writers know how to write compelling content. It’s not enough for your emails to be error-free. Your customers want to be entertained, informed, and engaged—not sold to. Most importantly, Globe Runner gets to know our clients and their brand voice, allowing authentic communication with your customers.
Customer segmentation is key to strategic email marketing. Customers engage with brands that know them well and that they trust. Hyper personalization helps you cut through the online clutter by only delivering content your customers care about to their inboxes.
Test. Measure. Adjust. We use detailed analytics to track all your email communications and make sure we’re providing the most clickable content. From A/B testing subject lines to analyzing clickthrough trends based on time of day, taking the time to thoroughly measure and analyze your email trends gives you the best ROI.
What benefits can email marketing bring to your business?
Email is still high on the list of most people’s preferred communication methods. From building brand awareness to increased conversions, email still has the highest return on investment of all the marketing channels. It’s easy to track and personalize, as well as inexpensive. It also allows a back-and-forth conversation directly with your customers and an ongoing way to tell your brand story.
Is email marketing still effective?
No matter how many new and innovative ways pop up every year to change how we communicate, 4 billion people are still using email every day. Do they hate getting spam? They absolutely do. Do they like receiving helpful, engaging, hyper-personalized emails that speak to their values and interests? Even more than they hate receiving spam—to the tune of over $35 for every dollar your company spends on email. The secret? Don’t send spam. Invest in getting to know your customers and segment your lists to send your customers exactly what they want when they want it.
How long does email marketing take to work?
Don’t hate us—but we’re going to say “It depends” again. It depends on where you are with your list and what your goals are. Every email marketing campaign is different—and so is every list. If you’re starting from absolute scratch with a fairly cold list and not much of a history of consistent email messages to your lists, don’t expect to see results for at least 8-12 weeks. If you’re already well on your way to curated, segmented email lists and a habit of sending somewhat consistent emails, you may start to see more immediate results.