A lot of potential clients walk in my door and they’re missing huge traffic opportunities and massive potential return on investment. The reason is because they’re missing a Bing Ads strategy.
Back in the day, Bing did not have as good of an ad platform. Today, however, their platform has caught up and they represent almost 30% of the search market. That’s a huge amount of traffic that you’re missing if you’re not advertising on Bing.
Here’s the last point that I really want you to take home. Bing has a significantly skewed older audience. The reason for this is that Bing is the default on PC’s. Every PC that you buy, Bing will be the default search engine through Internet Explorer. It’s a Microsoft product.
Now, your older users are not changing their defaults as often. They’re just not as tech savvy. For that reason, you’re going to get a slightly older audience, and you’ll get buyers in that demographic.