Facebook and Bing Integration Brings Social Into Search

Another big announcement from Facebook: Facebook and Bing are teaming up to make search more intuitive and help your decision-making by integrating Facebook data into Bing search results.

Searching on Bing won’t send any social interactions back to Facebook, however Zuckerberg says if a friend has shared or liked content that relates to that search, Bing will offer that as a search result. For example, if you’re searching for a restaurant in town, it’ll have results saying your friend liked that restaurant. Friends who like the movie you’re searching for will appear above the showtimes. There will also be “People Search”, where Bing will return Facebook profiles as search results. Type in a name- if you were searching for Eric, you’d type in his name and it would return his facebook profile if he was in your social network. This is especially helpful if you’re looking for someone with a common name- Bing will use this data to return the person most relevant to you using your social data. No more searching through endless John Smiths.

This means that, for Bing, having fans who like your brand on Facebook will become even more important- people will see your business at the top of their search results because their friends like your business. These social search results will help drive decision making based on confidence in the opinions of peers, so this is a new consideration for social media strategies. If you haven’t made your Facebook page a priority, now is the time.