Jerky Dynasty is an online distributor for exotic jerky, gourmet jerky, bacon jerky and generally jerky-related items. Jerky Dynasty’s jerky ranges from alligator meat to kangaroo from the Outback to delicious venison meat and all that is in between.
Jerky Dynasty, an online retailer of exotic and gourmet jerkies, wanted more quality links to its online store to improve search rankings, build traffic and drive sales, especially on peak periods like Father’s Day.
After doing thorough research, Globe Runner recommended blogger outreach, specifically focusing on male bloggers interested in outdoor recreation and hunting. All had large followings for their sites (we used a tool like SEM Rush to determine organic traffic) and social media accounts. A list was created and Jerky Dynasty product samples were offered to bloggers on the list.
He wasn’t prepared for the reaction from an unexpected audience. “The big surprise was that it was women who loved our products,” Chris recounted. The trend for fitness food, carb-free eating, and Paleo diets may have played into this. Female bloggers who reviewed Jerky Dynasty’s products were also more likely than men to post their feedback on Facebook and other social media platforms while linking back to Jerky Dynasty’s website. Discovering this small but devoted niche of users allowed Jerky Dynasty to discover promotional opportunities that are sometimes missed by mainstream brands. One of these is Hunt Chat, a Facebook group of over 1,000 hunting enthusiasts, which Jerky Dynasty found through reviewers like Camo Candace, an avid hunting blogger.