Kwikboost

KwikBoost designs, manufactures, and markets mobile device charging stations, power tables, charging lockers, and custom solutions built to keep devices charged and people connected while on the go.

Content Marketing SEO Technology

The results

779%

increase in traffic from the previous year

1,401%

increase in organic traffic from the previous year

297%

increase in pageviews from previous year

74%

increase in time on page from previous year

Challenges

The first challenge was the un-optimized website Globe Runner had to work on. Their initial site was missing redirects, no optimized title tags, heading tags, and numerous other on-page factors. The second challenge was KwikBoost’s backlink profile. After working on the on-page issues, Globe Runner conducted a backlink audit and determined KwikBoost were victims of a negative SEO campaign. They received an algorithmic penalty from Google Penguin. KwikBoost was penalized because they had a spammy and unnatural link profile, which they had no knowledge or control over.

Solutions

Globe Runner went through the arduous process of analyzing every single backlink and made note of the quality of each one. Spammy and unnatural backlinks were removed or disavowed. While Globe Runner focused on content marketing to the fullest. Blogging, guest posting, company features, infographics, and just about anything in between were the realm of focus. With great content, KwikBoost naturally acquired high-quality backlinks and improved social signals. When Penguin was updated, KwikBoost saw a vast improvement on almost every metric on their site. The first priority was to fix these errors to help recover the lost organic rankings and traffic.

Conclusion

It was proven that making content marketing the cornerstone of Kwik Boosts’ strategy when then received their post Penguin algorithm metrics updates. Their blog post saw a huge boost in organic traffic. They consistently rank in the top 3 for “should cell phones be allowed in school” and similar search queries. The blog post now generates several thousand organic visits per month.