Staff One HR

Staff One is a leading Human Resources Managed Services firm with ESAC accreditation and multiple premium service offerings.

B2B Content Marketing SEO

The results

10X

Increase in overall website lead volume

379%

increase in home page contact form conversions

18%

increase in organic traffic

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Challenge

The first challenge Globe Runner dealt with was the fact that there hadn’t been a huge emphasis on digital marketing within the company prior to 2014, and therefore there wasn’t a lot of data to play with and help with iteration. That meant that tracking was slower at first, but over time, analytics has shown significant increases in traffic compared to previous years.

Solution

Globe Runner launched an updated website and added updated contact forms with optimized calls to action, all of which helped to push the needle on organic traffic. On the paid side, Globe Runner has been tracking leads and compiling a list of leads generated through AdWords.

Conclusion

When comparing Staff One’s first full year with Globe Runner, the results are impressive:

18% increase in organic traffic
50% increase in total goals tracked on the website.
379% increase in home page contact form conversions

Globe Runner was able to drive great increases in organic traffic by updating the client’s website and improving their messaging for contact forms and calls to action.

In conjunction with a healthy paid search process, these results have a measurable positive impact on our client’s business.

What the client said

"We've experienced a 10x greater volume of leads Through our website. Globe Runner is forward-thinking, they have really become a partner, it's like having an extension of our own team."