Who says you can’t teach an old dog (food) new tricks? In fact, that’s exactly what GR creative directors Eddie Hale and Brett Dougall set out to do when designing long-time client Muenster Milling’s new Ancient Grains dog food line. The campaign earned Globe Runner two prestigious Addy Awards, elevating our agency to an award-winning comprehensive Dallas digital marketing agency and SEO consultant.
By the time this year’s AAF celebration at Deep Ellum’s Bomb Factory had wrapped, we were proud winners of a bronze Addy for the bag design and a silver Addy for the entire packaging system.
Globe Runner takes Silver and Bronze at the 2018 Addys Awards in Dallas.
The awards were presented by the American Advertising Federation, an association that represents all facets of the advertising industry and hosts the industry’s largest and most representative competition. Their mission is to recognize and reward the art of advertising among the more than 40,000 entries received each year.
The client, Muenster Milling, a 4th generation family-owned company, prides themselves on delivering holistic, all-natural pet food to their customers. When they set out to evolve their packaging to match their new and improved recipe, they trusted our team to give their new vision some creative flare.
Now, with a fresh face to represent their promise of quality, they’re ready to take on the market and continue as the purveyors of health and pillars of community their brand stands for. Since the official launch in December 2017, they have resonated very well with stores and consumers.
Creative Directors, Eddie Hale, and his right hand, Brett Dougall, said the experience gave them a chance to flex their creative muscles and tell the story behind the brand. With the design process, they were able to capture the Muenster mission through the upgraded packaging. CEO, Eric McGehearty, was proud to accept the award on Globe Runner’s behalf and is excited to continue leading the agency to produce award-winning work for our clients.
Our pride is swelling and we look forward to continue upholding the AAF’s mission to honor advertising excellence.
About AAF Dallas:
The Dallas Chapter of the American Advertising Federation, comprised of more than 1,000 dedicated professionals, is the only association that represents all aspects of the advertising industry that we all know and love. AAF Dallas has been around for 110 years, making them the oldest civic organization in Dallas. This association helps agencies like Globe Runner network with everyone in the advertising industry from media to creatives and freelancers to marketers, providing us all an opportunity to continuously learn and grow as the industry evolves.