A common problem we have here at Globe Runner SEO is optimizing one page landing pages. Our team did some research and decided to compile some information on how to achieve the best converting landing page. Here are some of our findings:
Anatomy of a Landing Page
We discovered this gem recently. If you haven’t seen this you must review this image. These guys at formstack break down the perfect landing page.
Must Read List for Landing Page Conversion:
We also found some great resources for information about converting landing pages. We compiled a short list (more to be added) of some great blog articles related to this subject.
- Landing Page Best Practices
- Search Engine Land: How To Create High-Converting Landing Pages
- Landing Page examples
- Search Engine Watch: The Art of the Landing Page: 7 Tips For Increasing Conversions
- Search Engine Watch: 5 popular tips could hurt your conversions
Using Belcher Button:
One idea that we’ve discovered, recently among our team, is the idea of the Belcher button. The belcher button is a marketer’s dream design of a button. It producing insane conversion rates. We found an excellent video that breaks it down:
- Vidler video on Belcher Button