Landing Page Design and Optimization Services
Target your ideal customers.
Stick and Click
That’s what a good landing page will do: Keep your customer on the page and then motivate them to take another action, whether it’s filling out a form, going deeper into your website to learn more information, or a direct sale. Okay, you say, but do you really need to hire a landing page designer? Won’t your home page work just as well? Or maybe one of those online templates? No, to both questions. But let’s dive a little deeper and explore the function of landing pages, the multiple ways you can (and should) use them, and how the landing page designers at Globe Runner can build you a platform where your customers will land, stick, and click.
Your Home Page vs. a Landing Page
Your home page is a thing of beauty. (We hope. If not, we can help). It tells your customer all about your business and what you can do for them. It encourages them to check out your other pages and thoroughly peruse your business online
A landing page addresses a specific, narrow goal and the niche audience who will help you attain that goal. For example, you might want to collect the email addresses of customers who could use your SaaS service. You might want to sell costumes at Halloween or tickets for a New Year’s Eve concert. You might want to tell people who are looking for a very exclusive product or service that you have exactly what they need.
A good landing page:
- Provides more organized data about your client type
- Reinforces your brand
- Allows you to highlight products and/or services and make other changes without having to redo your entire website
- Provides a place for testimonials and recommendations, which increase your social credibility
- Helps your customers focus by removing distractions
- Utilizes a customized call to action (CTA) that increases the chance of engagement
And most importantly, landing pages increase your conversion rate. They entice the customers who are most ready to buy, give them exactly the information they need, and encourage them to make a decision.
How to Use a Landing Page
Now that you know the what and why of landing pages, let’s look at the how. First, consider what you want your page to accomplish, so you can choose the best type of landing page to attain your goal.
Lead generation landing pages (also known as “lead capture” and “lead gen”) do exactly that: generate leads for you to follow. They use forms to capture contact info from customers interested in your services or products, often in exchange for something they value, like a white paper or a promo code. By helping you gather information about your would-be customers, lead gen landing pages not only provide you with addresses, but with insight that can help you focus your marketing efforts.
Click-through landing pages aim to get your customer to take action, like buying a product or scheduling a consultation. Their CTA buttons take your customers directly to the page where they can take the desired action. Click-through landing pages increase conversion by convincing the customer they need your product or service and then streamlining the decision-making experience for them.
Once you decide which type of landing page will best achieve your goal, you need to choose a narrow target audience and determine the best way to reach them. For instance, you can use landing pages for:
PPC and online advertising – Help seal the deal by leading your customer to their (and your) objective.
Social media campaigns – Expand your following, reinforce your brand, and make your sale with social media ads and their custom landing pages.
Email campaigns – Contact customers—past, present, or potential—directly with an email campaign that directs them to the offer you want them to see.
We’ve generated 6,271,747 LEADS FOR OUR CLIENTS
Why You Need Professional Landing Page Design Services
Sure, you can design your own landing pages, but unless you’re an experienced graphic designer and web designer and copywriter and data analyst and SEO expert all rolled into one, you simply won’t get the increase in customer conversion rate Globe Runner can get for you. Our landing page design and optimization services include:
- Analytics, reporting, and call tracking that provides insight into your customer base.
- Keyword research that gives you the best shot at reaching your audience.
- Expert copy and design that reflects your brand, engages your customers, and optimizes your page with the format and CTA that’s best for your campaign.
- Landing pages that provide a great experience for both desktop and mobile users.
Best of all, Globe Runner’s landing page designers understand how to build a landing page that will make your customers stick and click.