Globe Runner Creates Stunning Results for Signature Millwork

Signature Millwork designs, builds, finishes, and installs custom architectural millwork. Their trade mastery includes custom veneered panels, cabinetry, and casework, wood ceilings, custom fixture and furniture, trim and professional finishing using sustainably sourced and environmentally sound materials. Since 1992, the Dallas-based firm has completed notable and award-winning commercial projects at premier Dallas locations, such as Reunion Tower, The Statler, The Arboretum, and Scottish Rite Hospital for Children. Recently, Signature Millwork completed the extensive millwork needed for the Dallas Holocaust and Human Right Museum, as well as provided the millwork for St. Sarkis Armenian Church.

B2B Construction Content Marketing Lead generation Paid Media SEO Website Design

The results

64%

Saw a 64% increase in sessions on the site in the 1st 60 days, resulting in 10 new opportunities

$.12

Achieved very low YouTube cost per view at $.12 YouTube ad cost

Decreased Google Search cost per click

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Challenges

Signature Millwork came to Globe Runner to help address its most important target audience: the architects, engineers, and project managers who do the initial planning for large-scale construction and interior design projects.

Solutions

Globe Runner started by identifying where to find relevant client opportunities for Signature Millwork’s business in the preconstruction and other target markets. Globe Runner created a strategy to drive traffic to the site in order to generate leads from that audience. The solutions included an outreach effort using email marketing to the preconstruction audience and adding content to the website such as Building Award Blogs and Construction Awards Blogs that would appeal to the preconstruction target audience. Globe Runner also created a paid media campaign on LinkedIn and Google. We produced a corporate video that we also used as part of these efforts. In addition, Globe Runner improved SEO and user experience for the Signature Millwork , adding multiple images and content that showcased the company’s stunning work.

Conclusion

Results from the Signature Millwork campaign are dramatic. To maintain the positive results, Globe Runner and Signature Millwork will revisit the strategy regularly to adjust for changing priorities.

Saw a 64% increase in sessions on the site in the 1st 60 days, resulting in 10 new opportunities
YouTube ad cost came in at a very low $0.12 cost per view
Google Search’s average cost per click was a low $2.16

If you’d like to see stunning digital marketing results like these to help you meet your business goals, contact Globe Runner today. We’re based in the Dallas area and work with clients nationwide.

What the client said

What we do is architectural millwork, not marketing, not web design and not SEO. That's Globe Runner's specialty. Globe Runner is a group of hard-working, insightful, knowledgeable people. They're accessible, easy to work with and they have great ideas.