Is automation Black Hat SEO? well I will let you decide. But this is a great interview with social media expert Giovanni Gallucci and Dallas social media speaker J.R. Atkins. Just a FYI: Globe Runner SEO does not condone or employ black hat practices for their clients. Sites that employ black hat SEO techniques have been known to be penalized by Google, even de-listed, so proceed with caution.
JR: Hey this is JR Atkins we’re at OpenCamp today and I’m with Giovanni Gallucci and Gio’s gonna give us a few tips that he mentioned in his talk this morning that were three sites that we might find useful in a black hat-oriented SEO
Gio: oh it’s so not black hat…..it’s blackhat.
JR: So tell us like…Tube Toolbox
Gio: Yeah so actually these are applications that, if you go to tubetoolbox.com you can download this application and basically tube toolbox is a swiss army knife for YouTube. It allows you to go in and find videos similar to the videos you have, find users who find those videos and comment on them, it allows you also to go in and do messaging in bulk instead of going in one at a time for messaging with people so there’s so much stuff that this thing does, I mean I literally use this tool every single day on several machines for different clients so like I said in there, if you’re not doing video, I don’t know why you’re not doing video and you can figure out a way to integrate video not matter what your business is, and you’ve gotta get out there and get smart and use tools like Tube Toolbox that make your life so much easier. There’s a bit of a learning curve, but once you get through that learning curve it makes your life so much easier with online video.
JR: Next one was Bookmarking Demon.
Gio: Bookmarking Demon is similar to Tube toolbox but it’s for Social Bookmarking sites like Digg and Delicious and StumbleUpon, Mixx and things like that. You go and plug in all your usernames and passwords for yourself, if you have employees that are part of your social media campaign or other affiliates that you work with, you plug in all their authentication information and then you go in and create a list of your search engine optimized titles and descriptions and links for the things you want to promote, you click a button and walk away and bookmarking demon will randomly go through and bookmark these sites for you. The reason why this stuff is so important is that these let you stay within the terms of service of the platforms you’re working with, and it also looks more natural than if you just sat down for 40 minutes bookmarking all these sites. It looks spammy so it’s really important that you’re using something that runs in the background and waits three minutes and updates something then waits eight minutes then updates something because then the platforms don’t get angry with you for just overloading their system all at once and it sits there and does that work for you while you’re off doing other things so you’re billing here, billing there.
JR: OK, last one was TweetAdder.
Gio: same thing, guess what? for twitter! The biggest thing I use Tweetadder for is to look for local users on twitter- I work with a lot of hyperlocal businesses like onehere is youplusdallas.com and we really focus on people in the dallas/ft. worth area that’re looking for things like entertainment and nightlife and restaurants and things like that so I’ll go on TweetAdder, look for names and look for keywords I wanna search on but putting in a zip code to only find people within 50 miles of the central business district in dallas. Then I can take those people, add them to the company account instead of going out there and randomly following anyone on Twitter talking about sushi and then you find out that 90% of your users are in Canada or outside the state of Texas, where we’re at right now, TweetAdder is another one of those tools that allows you to be really efficient, really focused and a lot cleaner about the way you go and do marketing because before these tools were around you kinda went out there and you threw whatever you could against the wall and would walk away, and that’s not good for anybody, it’s a waste of time for your clients, a waste of time for you as a specialist and for the users that are getting messages that aren’t targeted so it’s a waste of their time. You need to go in there and invest in these tools so when someone in dallas mentions a restaurant in dallas and they get something from us they’re like “oh theres an association there, maybe i actually want to follow them” and not some mechanic up in canada who’s complaining about a bad hamburger that he just went and ate.
JR: Well thank you for your time I know all these are $100 or less and if you want more go to GlobeRunnerSEO.com we’ll keep the videos coming.