Still tracking your customers and leads with outdated spreadsheets or using multiple platforms that don’t talk to each other—one to manage leads, one for content, one for customer support etc.? HubSpot may be the solution you didn’t realize existed. Or, maybe you’ve gone to their site to read up on marketing tips without realizing that they’re way more than an incredible place to find hundreds of marketing blogs, ebooks, and statistics. 

What is HubSpot?

At its core, HubSpot is a customer relationship management platform. But it does so much more. HubSpot consists of its CRM and five hubs that can help you manage all your inbound marketing needs: 

• CRM: keeps track of all your leads and customers as well as their activity and all your interactions with them in one easy-to-use platform that syncs with Gmail and Outlook for easy communication
• Marketing Hub: a complete system to set up and manage your marketing campaigns as well as track the success of your campaigns so you can keep improving your conversions
• Sales Hub: everything you need to manage your sales funnel from start to finish—manage, track and communicate with your leads with ease
• Service Hub: a one-stop-shop for customer service with the ability to set up support chat and ticketing as well as conversation bots and a knowledge base 
• CMS Hub: a content management system that makes updating web content and SEO easier and provides analytics to track web traffic and conversions
• Operations Hub: helps you connect apps, clean up data, and automate processes 

So, let’s go over some of the benefits of HubSpot!

Why HubSpot? 

Well, to be honest, the list is pretty endless. So, let’s start off with five huge benefits of HubSpot.

1. It’s free. The free version of HubSpot has a lot of functionality. Can you upgrade the features and benefits to a paid version? Of course you can. But you can easily get started with the free version and discover what works for you and what you may want to spend a little more on.
2. It’s all-in-one. No more desperately trying to figure out how to get your CRM to talk to your email marketing platform to talk to your website. HubSpot does it all and makes sure that information is easily shared between tools, giving you (and your customers) a seamless buying journey. 
3. It’s easy to use. HubSpot is intuitive. And if you need help or guidance, HubSpot academy has everything you could possibly want to know—with courses and certifications to make sure you’re getting the most out of the product. HubSpot also has an incredibly friendly and engaged community you can go to for questions, tips, and tricks. 
4. It’s analytical. Gathering and interpreting data in HubSpot is intuitive and easy. Metrics are important, and HubSpot has in-depth dashboard reporting to give you the information you need instantly and without having to build complex queries.
5. It has a ton of integrations. With so many companies using HubSpot, it’s natural that other companies and products are constantly building third-party integrations to work with it. Many of the apps you already use probably integrate seamlessly with Hubspot!

Sounds pretty amazing, right? Well, the news gets better! If you’re juggling running your business, marketing, and customer support at the same time, it can help to bring in experts. While HubSpot is intuitive, getting on top of your digital marketing game is still time-consuming. Luckily, some digital marketing agencies, like Globe Runner, have in-house HubSpot experts who can make sure that you’re making the most of every HubSpot feature that’s right for you. Globe Runner has expertise in using HubSpot for small businesses to big businesses, and knows how to use HubSpot to help your business take off!

Frequently Asked Questions

Is HubSpot a CRM?

While HubSpot is Constituent Relationship Management (CRM) software, HubSpot capabilities go far beyond what many people consider a useful CRM. HubSpot also functions as a digital marketing platform and all-in-one tool to manage marketing, sales, customer service, and content.  

What is HubSpot used for?

Whether you’re using HubSpot for small business or big business, HubSpot does it all. With five separate “hubs” for marketing, sales, service, CMS, and operations, HubSpot covers all your digital marketing and customer tracking needs. Rather than trying to track all your leads and customer interactions through multiple online systems and spreadsheets, HubSpot CRM is a cloud-based solution that can make sure you don’t lose track of your customers and where they are on their buyer’s journey. But HubSpot is also a one-stop-shop for digital marketing, allowing you to use the software to create content, track leads, and conversions, and provide customer support with chat tools and ticketing.  

Is HubSpot free?

The HubSpot software is free, and the free version includes many of the features in all five “hubs.” However, if you’re looking for additional bells and whistles, all of which can help boost your marketing and customer service games, there are bundles you can purchase, or build your own bundles to get exactly the features that allow you to make the most of the HubSpot benefits that address your pain points. 

What are some companies that use HubSpot?

With over 150,000 customers in 120 countries, HubSpot is a widely used and loved platform. Customers include Reddit, DoorDash, and the World Wildlife Fund, to name just a few.

Is HubSpot worth it for small business?

If you have customers (or need more customers) HubSpot has many features that help manage your customers and their buying journey. No matter the size of your business, there’s a version of HubSpot that can benefit you. And with pricing options that start at “absolutely free,” you’re sure to find a bundle that works for your needs and your budget.