What do you use your social media for? I think we’re past the days where everybody says, “Oh! I have to be on social!” We now know that everybody is on social. The more important question has become “What do I do with it?”
A lot of my customers come to us and say, “We want leads.” They are very lead focused, which is great. We, at Globe Runner, are very lead focused, and a lot of our efforts revolve around leads. However, social is a place that is not always focused on leads.
Now, there’s a lot of strategies that will develop leads on social, but brand is a critical thing to develop on social.
Social is a place where your audience wants to get to know your brand. They want to engage with you. They don’t want to be sold. They don’t want you to hammer them with a pitch or an offer every two seconds. They want to connect with your brand and who you are.
There are simple ways to do this. For small companies, it may be company culture. Maybe that’s what want to show off. Or maybe it’s showing off your quirkiness and showing just how interesting you are.
If you’re in the B2B space, maybe it’s showing somebody your thought leadership and how much you’re leading the industry and not just following the trends in it.
In short, there’s lots of ways to build brand on social. But remember, social is not just about generating leads. What’s more important is building your brand.
If you’d like to have help coming up with a strategy on building your brand on social media, reach out to us. We look forward to talking to you.