From exchanges to earning, link building has evolved over the course of the last decade and a half.
Link building, as Moz says, is an art, and the way we approach that art adapts in response to a fast-changing digital environment.
The quality and relevance of your links matter when it comes to building up your ranking. If you can manage to develop high-quality links that point back to your website, Google rewards you. Over time Google has refined its process in combing out ‘bad’ link building practices.
To help map that change, we created an infographic that takes you from the early days of link building and carries on to the future. Feel free to share and embed it on your blog.