Legal Industry Marketing
The legal industry occupies a cluttered and competitive space. Find out how Globe Runner’s digital marketing services for law firms can increase conversions.
Your Legal Marketing Strategy Matters
Few people go searching for a law firm at the best moments of their lives. When they’re looking for legal services, they’re often facing some kind of challenge in their lives and may not be sure exactly what services they need or where to even start looking. And the legal industry faces significant compliance and regulatory issues when it comes to marketing their legal services, which makes their web presence that much more difficult. In fact, 30 percent of smaller law firms state that marketing is one of their biggest challenges.
The legal industry is complicated. Most firms specialize in a specific segment of the law, making them a niche industry. In order for your potential clients to find your firm, you need to aim for as high as possible on Search Engine Ranking Pages (SERPs) for the keywords that your most likely clients will be using to find your specific expertise. That’s where an effective SEO agency for attorneys, like Globe Runner, comes in. Data-based research on the sector and keywords provides the basis for a multi-dimensional digital marketing plan that can highlight your firm and boost both your leads and conversions.
Globe Runner is an experienced law firm marketing agency with experts ready to tackle your biggest challenges in SEO, paid media, and comprehensive content marketing. Whether you need paid advertising or a complete website overhaul, our Dallas-based law firm marketing experts can give you the boost you need to increase traffic to your site and increase your brand reputation. Give Globe Runner a call today and see how Globe Runner’s impeccable digital marketing for law firms can become rocket fuel for your business!
Check out how Globe Runner helped Whitehurst, Harkness, Brees, Cheng, Alsaffar, Higginbotham, and Jacob, PLLC increase leads so much it’s like they’re “drinking from a firehose.”
This Texas law firm needed an updated and optimized website as well as a paid search campaign to not just increase traffic to their site and boost their ranking on SERPs, but to turn those leads into conversions. In just four months, Globe Runner’s experts in marketing services for law firms increased Google organic conversions 273 percent and Google paid search conversions 95 percent.
Contact Globe Runner today to find out how we can help your digital marketing take off!
Frequently Asked Questions
What is digital marketing for lawyers?
Marketing is marketing, right? Not as much as you might think. Every industry has its own unique challenges, and the legal industry is no different. Many individuals go searching for legal advice before they determine their situation requires hiring a lawyer. That makes prioritizing your digital marketing plan a necessity to stay competitive. Keeping your on and off-page content relevant and informative will keep you as a trusted resource for potential clients and help make you their first choice when they’re ready to hire an attorney. Digital marketing includes optimizing your website carefully researched keywords, carefully targeted content creation and marketing for both on and off your website, and paid marketing campaigns that can drive leads and conversions.
What is the importance of PPC services for lawyers?
PPC stands for “Pay-Per-Click” and is exactly that. It’s a digital marketing strategy that creates advertising for which you pay a set rate each time someone clicks on your ad (which will drive them to a specific landing page on your site). PPC services in the legal industry can be extremely important—most people go searching for legal information before they start looking for a lawyer so ensuring you’re the firm that pops up as they’re searching can make all the difference. While SEO is also incredibly important, PPC and SEO go hand-in-hand when marketing your law firm.
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