SEO for Financial Services
Is your company on the first page of search engine results for your most profitable services? What’s your keyword strategy? Are you happy with your conversion rate? Is your website content producing or deterring lead generation? Are you providing the highest quality educational content to drive search engine results and keep people coming back to your site? If you aren’t satisfied with the answers to any of these questions (or don’t know the answers), you’re likely in need of a significant SEO tune-up.
Financial Sector Challenges
The financial services sector shows no sign of slowing growth. And with 87% of total consumers searching online for any goods or service before making any purchasing decision, cutting through the noise of thousands of potential options is key to your success. With an increase in software- and infrastructure-as-a-service, smaller and smaller financial services and fintech firms join the landscape every day—increasing the need for outstanding content that sets you apart from the crowd—and on the top of search engine results.
The financial services sector is held to a higher search engine standard than many sectors, qualifying under Google’s Your-Money-or-Your-Life (YMYL) policies. Financial Services (noted in their policies as any page that provides “financial advice or information regarding investments, taxes, retirement planning, loans, banking, or insurance, particularly webpages that allow people to make purchases or transfer money online,”) have a stricter page quality requirement than pages in which low quality or misinformation might not have a detrimental effect on someone’s money or health. This higher standard requires the absolute best “E-A-T” (Expertise, Authority, Trustworthiness) ratings to make it into top search engine results.
“Globe Runner’s been a true powerhouse at taking all the investments we’re making in online traffic and turning that into true business, true results, and expanding an audience that, for years to come, will see my firm, McGowanGroup, as the go-to asset manager here in North Texas.”
Spencer McGowan
President, McGowanGroup
Sector Success
We’ve provided financial SEO services to multiple financial services firms over the past decade with significant success, with one client seeing a 42% increase in organic search in 2021. And that’s just the beginning. That same client’s fund grew to $100 million in assets after just one year of working with Globe Runner!
Another client, McGowanGroup, began seeing double the traffic on multiple online channels within six months of work with Globerunner, or as they put it, an online presence that is “multiplying beyond our greatest expectations.” Listen to their full testimonial here.
Our Expertise
We are your one-stop SEO company for financial services and financial advisors. Our team of experts has vast knowledge of the unique challenges and needs of the financial services sector, as well as an unparalleled understanding of the ever-changing SEO landscape.
We begin with a complete site audit and comparison with other leaders in the financial services sector and provide a full suite of customized SEO solutions to reach your target audience and keep you on top of your industry and search engine results. Contact Globe Runner today and find out how we can help you become the go-to provider of financial services in your region.
- Detailed Site Audit
- Local SEO
- Keyword Rankings Monitoring
- On-page Site Optimization
- Local Audit
- Monthly Reporting on KPIs
- Extensive Keyword Research
- Content Strategy & Execution
- Schema & Microformats
- In-Depth Analysis of Website Performance
- Revelant, Optimized Blog Articles
- Knowledge Graph Optimization
- Technical SEO
- Algorithm Updates Monitoring
- Google My Business Optimization
- Off-Page SEO
- Site Speed Optimization
- Wikipedia article writing
