BigCommerce SEO Agency
Let Globe Runner’s Team of BigCommerce SEO Experts Boost Your Ecommerce Sales
If your online store is set up with BigCommerce, you have probably selected this comprehensive ecommerce platform because it offers your business the greatest opportunities for growth and success. But merely creating a BigCommerce store will not produce the most important element your business needs for success—customers who buy your products!
So, what is the secret to ensuring your BigCommerce online store is successful? BigCommerce SEO optimization!
For more than 12 years, the digital marketing experts at Globe Runner have been working with eCommerce stores, driving more online traffic—and hence, more customers– to their websites. We can do that for your store, too!
Why SEO for Big Commerce is Important
What drives customers to online stores? According to SEM Rush, organic traffic from search engines are the second largest source of traffic to ecommerce websites, behind only direct traffic. (Direct traffic is the source when customers type in a website’s URL into their browser’s address bar.) To get this coveted organic traffic, your site must appear on page one of Google’s search engine results page. (Google now controls about 87% of the search engine market.) But how do you get your ecommerce website to appear on the first results page?
Websites that show up on page one of the search results, or even better, in the top position on the results page, are sites that display strong search engine optimization. These online stores tend to have the critically important “ranking factors” that Google and other search engines include in the algorithms that determine which websites appear on their search engine results pages, and in which order.
Search engines like Google and Bing have developed complicated mathematical algorithms to determine which websites pages appear in their search results. In fact, the SEO industry came out of business’s need to understand how Google search results are determined and to help websites perform better in search engine rankings.
The exact details of a search engine’s algorithm (which can change daily) is a well-guarded secret, but Google has given us a good deal of information on what type of websites they reward with the top search rankings. But it’s widely known that one of the best ways to grow organic traffic to your BigCommerce online store is to take steps to place your site’s pages at the top of the search results.
Search Engine Optimization for eCommerce
In order for an ecommerce website to perform well in organic search, it must have excellent, keyword-optimized content on each page, particularly product and category pages. Content optimization is a large part of what our BigCommerce agency does for our ecommerce SEO clients.
Ecommerce sites also need complete technical SEO to achieve top search engine rankings. A large part of a site’s technical SEO comprises on-page SEO elements that allow search engines to crawl the website and understand its subject.
To have strong technical SEO, a site must also be organized in a logical manner, have pages that load quickly and are easy to use on any size screen, and have few or no broken links. XML sitemaps categorize page types and assets for search engines, making it easier to crawl a site. Some ecommerce sites have separate XML sitemaps for category pages, product pages, images, videos, etc. The primary sitemap serves as an index for all the others.
Technical SEO elements:
- Optimized title tags and meta descriptions
- Internal and outbound links
- Descriptive, succinct URLs
- Optimized headers
- Structured data
- Optimized images
Finally, a strong backlink profile is important to achieve top search engine rankings and the resultant organic traffic. Backlinks (links from respected external websites that point to your website’s pages) are viewed as votes of popularity, confidence, and authority for your website. Backlinks can be very difficult to get and SEOs used to use all kinds of tactics to create links to their websites, but Google has made it against the rules to buy or create links that are not genuine. Violators are subject to serious, significant penalties.
What is Big Commerce SEO Optimization?
How does a BigCommerce website get to the top of the search engine results? It’s so important that the SEO team working to optimize your online store for search engines knows how to use the appropriate techniques for your chosen ecommerce platform.
Search result success is achieved through careful optimization of a site’s web pages (including product categories, product pages and also product images) for the right keywords. Our BigCommerce SEO experts perform thorough keyword research to determine how online shoppers are searching for your site’s merchandise. Our clients participate in the keyword research process as well, helping us identify target keywords. Then we use our knowledge of search engine algorithms, and how BigCommerce interacts with them to optimize both the category pages and product pages of your ecommerce store. This will ensure your merchandise receives the visibility it deserves.
We’re More Than Just a BigCommerce SEO Agency
If you need help optimizing your BigCommerce store for search engines, our SEO experts are ready to help. But our BigCommerce agency offers even more. You may be in the early stages of launching your business. Our ecommerce experts can discuss your business goals with you, help you select a platform, design and build your website, and provide complete digital marketing assistance, as well.
You may already have a successful business, but just want to add an ecommerce store. If you’ve never created an online store before, the prospect of doing so can be daunting. Fortunately, our SEO team members are BigCommerce platform experts who can create your ecommerce store using tested and proven SEO best practices.
If you have been in business a while, your ecommerce store may have outgrown its current platform’s capabilities. This means it’s likely time to transition to a more robust solution. If so, we can review your needs and help you select the ecommerce platform that will work best for your business. Our team can then develop a plan to migrate your store from its current platform and implement an array of marketing tactics and strategies to capitalize on your site’s new capabilities.