Well Played: Real Thread T-Shirts and Video Done Right

This is the first in a series of blog posts where we showcase companies doing great work with social marketing.

It’s not everyday you see truly educational material on YouTube, and I wasn’t expecting as much when I was researching screenprinting techniques, but when I came across video content from Orlando-based t-shirt printers Real Thread I was completely hooked on their content.

Real Thread prides themselves on being eco-friendly, using water-based printing methods. In a world where it’s cool to be green, one can easily set themselves apart by showing their commitment to environmentally sound business practices rather than merely talking about them. For example, their videos educating consumers about the differences between water-based and plastisol ink are highly informative, and the way they’ve demonstrated their discharge-print process shows their quality print techniques quickly and effectively.

Aside from being totally fascinating to fashionistas, their videos are well-edited and concise. They’ve taken complicated printing processes and condensed them into fun, informational clips that can be repurposed not only for sales, case studies and branding, but education too.

Take notes from Real Thread on how to create interesting and relevant video for your audience, but make sure to embed video content on your website rather than send them directly to YouTube for more effective conversions. High-quality video + a simple path to your company’s contact information = your business moving forward.

Well played, Real Thread. Well played.