Just over 87 percent of all search engine searches are done on Google. While Google is absolutely not the only search engine game around, it’s certainly the most used. If you’re looking to be on top of search engine ranking pages (SERPs), you have to know your Google algorithms…or as much as you can know. We know (from Google) that there are at least 200 different factors Google takes into consideration when it comes to search, but Google is reluctant to let anyone know exactly what those 200 factors are. They release some, but not all, of that information as they update their algorithms on a regular basis. Why does it matter? Well, while different analyses come up with slightly different exact numbers, one thing is clear: If you aren’t on the first page of SERPs, there’s less than a 1 percent chance of anyone clicking on your site. And that’s bad for your bottom line. 

Search engine algorithm trends change frequently so your SEO strategy needs to change right along with them. Let’s check out a few of the latest SEO trends that can help drive traffic to your site.

User Experience (UX): Google will finish rolling out its new Page Experience update by March 2022. Key components include:

• Core web vitals—Google takes into account the loading time, interactivity, and visual stability of your site.
• Mobile-Friendliness—Google recommends using responsive design to keep your site mobile-friendly.
• HTTPS—Google will take security into account as part of the new page Experience. Your sites should be served over HTTPS.
• Intrusive Interstitials—The new Page Experience update will take into account any interstitials that make your page more difficult to access by users.  

Content: Google continues to push the importance of E-A-T in content to rank higher. In addition, the retiring of third-party cookies in Chrome will make first-party data collection a necessity by 2023. What does that mean for your content? It means publishing content on and off your page that demonstrates Expertise, Authoritativeness, and Trustworthiness. The focus on the quality of the information on your site is not all that’s trending. In addition to the increased need for excellent material, there will be an increased need for different types of material, with long-form content, interactive experiences, and videos becoming an integral part of your SEO strategy. 

Working with a professional digital marketing agency can make your SEO less time-consuming for you and make sure your site is changing as the SEO landscape changes. Globe Runner’s Dallas-based SEO experts keep up to date on all the latest SEO changes and trends and ensure your site is built to be rocket fuel for your business. Our expertise, SEO software, and competitor analysis can help you rank higher on SERPs. Check out some of our successes. And remember, SEO is never set-it-and-forget-it. Globe Runner monitors your page performance based on your goals to ensure the best results. Get in touch today for more information and check out a few answers to common questions about SEO below.  

FAQs

What are the two biggest trends in SEO?

Although Google has delayed retiring third-party cookies in Chrome until the end of 2023, this is such a huge Google SEO change that SEO professionals will start the adjustment early. This may result in a huge uptick in creative content marketing and interactive experiences as companies make a switch to collect more first-party data, as well as experimenting with other ways to balance the loss of third-party data. Google is also coming out with potential solutions, like Topics API, to address the change. The increased need for new strategies to collect data leads naturally to another of the latest SEO trends—a renewed and greater focus on diverse and attention-grabbing content marketing that’s more interactive, more targeted, and more cohesive. 

Can you see Google search trends?

Google Trends allows you to see what’s trending as far as the terms and phrases people are searching based on region and time. It’s a great way to get a snapshot of what’s trending culturally at a particular moment. If you’re looking for what’s trending when it comes to how Google search works, you can check out Google’s information on search. However, Google does not release the exact details of their algorithms to the public so that no one has an exact checklist of how to make their pages rank highest.

Is Google Trends a reliable source?

Google Trends is a reliable source for getting a sense of what’s on the public’s mind at a specific moment in time in a specific region. It’s a historical and cultural snapshot of what people are searching for on Google.