Ear, Nose, and Throat (ENT) Marketing
Ear, nose, and throat practices have unique needs when it comes to marketing. Find out how Globe Runner and local SEO can boost your SERP rankings!
Your ENT Marketing Strategy Matters
ENT and allergy marketing can be difficult. It may seem odd at first to have to market your practice to begin with. After all, you’re not trying to start a new trend, and let’s be honest, no one really wants to have a reason to go to a doctor. But, at some point in their lives, everyone’s probably going to need an ear, nose, and throat doctor for something. And, most likely, they’re not going to be particularly interested in spending a lot of time “shopping around.” Chances are, by the time they’re looking for you, they’re ready now, and they’re looking for convenience, expertise, and relevance.
No matter what you do, your potential clientele will always be limited. People will only travel so far for a good doctor—and, of course, they’re not going to be choosing you over the podiatrist next door to you to consult about their bunion because they like your website more. That makes local SEO and keyword strategies incredibly important for ENT practices. And the desire for reputable, factual information makes your content strategy of utmost importance to your overall success.
ENT and allergy marketing can be difficult. It may seem odd at first to have to market your practice to begin with. After all, you’re not trying to start a new trend, and let’s be honest, no one really wants to have a reason to go to a doctor. But, at some point in their lives, everyone’s probably going to need an ear, nose, and throat doctor for something. And, most likely, they’re not going to be particularly interested in spending a lot of time “shopping around.” Chances are, by the time they’re looking for you, they’re ready now, and they’re looking for convenience, expertise, and relevance.
No matter what you do, your potential clientele will always be limited. People will only travel so far for a good doctor—and, of course, they’re not going to be choosing you over the podiatrist next door to you to consult about their bunion because they like your website more. That makes local SEO and keyword strategies incredibly important for ENT practices. And the desire for reputable, factual information makes your content strategy of utmost importance to your overall success.
Check out how Globe Runner helped The Snoring Center take off!
Globe Runner analyzed the digital marketing strategy of The Snoring Center, a center that provides non-invasive treatments to assist with snoring and sleep apnea, and found that updating and refining their website and content could significantly assist in boosting their conversion rates. Sure enough, conversion rates improved 31 percent!
“Globe Runner has done a great job of experimenting, testing, measuring, and improving performance. As both a physician and business owner, I would enthusiastically recommend Globe Runner. I’ve been impressed not only with their skill set but their partnership, their desire to understand our mission, and their eagerness to help us achieve our goals.”
Dr. Craig L. Schwimmer, MD
MD, MPH, FACS: Founder & Medical Director
Frequently Asked Questions
What is SEO?
Search Engine Optimization, or SEO, turns your web presence into one that places higher on Search Engine Ranking Pages (SERPs) through the use of strategies such as optimizing the technical aspects of your site, including site architecture and speed, sitemaps, and link structure; off-page SEO strategies like link-building, reviews, and guest posting; and content optimization strategies including targeted keywords, content, and useability.
How is local SEO different than traditional SEO?
Traditional SEO uses focused keyword strategies to help ensure your website is high up Search Engine Ranking Pages (SERPS) for specific words. Local SEO hyper-focuses on geography. For businesses, like ENT practices, that have brick-and-mortar locations, the only traffic that matters is in or near that geographic area. Local SEO incorporates Google My Business optimization with localized content, metadata, and citations to boost your rankings among people searching for services in your physical area.
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