What if you could advertise on a platform that didn’t allow advertising at all? Well, that’s exactly what WATER IS LIFE did.
WATER IS LIFE is a nonprofit. It’s actually the one that my kids selected this year as part of our family Christmas. We’re going to be giving some money to their organization.
When I looked into the organization, I found this strategy and I loved it so much I wanted to do a video on it. What they did is they actually raised money through Venmo. Venmo is a micro money exchange app. It allows you to pay back a friend for pizza or something like that very easily through your phone. But, they don’t allow advertising at all.
What WATER IS LIFE did is instead of advertising on the platform, they sent people money. They literary sent them money. Now, keep in mind, they sent them one penny, but in that one penny exchange they were able to write a description of why they sent them a penny.
They sent them a penny and they said, “Here’s a penny for you,” and asked for some money back. They asked ,”Will you send some money to support clean water around the world?” Really clever marketing strategy.
I bring it up not because I want everybody to go out and send pennies and solicit funds.
I bring it up to say marketing is something that is never dead. It’s never still. It can always be innovated on. And, lastly, push yourself. Push yourself to think beyond where you’ve been before and where you can go in the future.
Thanks so much for reading. If you’d like help coming up with a unique marketing strategy for your business, give us a call. We’d love to talk to you.