Blog
TALKING TESTIMONIALS: WHY THEY’RE IMPORTANT AND HOW TO GET THEM
Testimonials are like a 24-hour online marketing team who’s always working, but you never have to pay. Still, many small businesses make the costly error of leaving them off their website, not realizing the power of peer praise.
7 TIPS FOR CREATING A SUCCESSFUL BUSINESS PODCAST
You’ve done your podcast reconnaissance, and are convinced that this is the year you’ll start your own podcast for your business. Whether you’re looking to monetize said podcast, increase your conversion rates, or bolster your content strategy, podcast production is the precursor.
TIME MANAGEMENT APPS TO MAKE 2019 YOUR MOST PRODUCTIVE YEAR YET
Sometimes less is more. Except when it comes to time.
PINTEREST FOR DADS
When most people consider the social media platform Pinterest, they typically think of a decidedly female demographic. And that’s not unreasonable; the majority of Pinterest users are, in fact, women.
COZY UP TO THESE WINTER EMAIL MARKETING BEST PRACTICES
This year, email marketing drove roughly 25% of Cyber Monday sales. By some estimates, effective email campaigns are responsible for about the same in overall holiday sales, too.
TIS THE SEASON FOR SEARCH MARKETING MIRACLES
2018 is rounding to a close. Even as we type these words we still can’t believe it ourselves.
FILTER BUBBLE
By and large, most folks enjoy feeling special. We want to be catered to, and we like to have unique, one-of-a-kind interactions with others.
GOOGLE ALGORITHM UPDATE
The average layperson probably doesn’t give much thought to Google’s search algorithm. As long as they can type their query into the search bar, hit a button, and get relevant results, then they’re happy!
HASHTAG HACKS TO BOOST YOUR BRAND’S SOCIAL MEDIA MARKETING
Gone are the days when a good old-fashioned number sign was recognized as anything but the almighty hashtag. Now, add those two vertical and two horizontal lines in front of any word and it creates an online filing system that makes the term or phrase both searchable and discoverable across the web.