logo dark-logo
Call the experts 972 538 0260
hamburger hamburger cross
Menu
  • About
  • Work
    • Hoot! Books
      Website Design

      Hoot! Books

      Successful start-up launch, with 1,500 visitors on the first day of site launch.

      Read the full story
      Whitehurst, Harkness, Brees, Cheng, Alsaffar, Higginbotham, and Jacob, PLLC
      SEO

      Whitehurst, Harkness, Brees, Cheng, Alsaffar, Higginbotham, and Jacob, PLLC

      Website optimizations designed for SEO and conversions increased users by 157% a

      Read the full story
      Armstrong Archives
      Paid Media

      Armstrong Archives

      Improved online presence and increased traffic to their website by acquiring mor

      Read the full story
      Staff One HR
      Staff One

      Staff One HR

      By leveraging SEO, PPC, and Video Marketing, Staff One sales leads increased 10x

      Read the full story
      See more case stuides
  • Team
  • Services
    • Content Marketing

      Content Marketing

      We’ll help you create content that informs and engages.

      Learn more
      Paid Media

      Paid Media

      Paid media pays off.

      Learn more
      SEO

      SEO

      Increase your ranking and extend your reach.

      Learn more
      Website Design & Development

      Website Design & Development

      We’ll design a website with impact.

      Learn more
      Get in touch
  • Blog
    • How to write a great email for your upcoming campaign
      December 3, 2020

      How to write a great email for your upcoming campaign

      Whether you’re sending a single email or crafting one that will be distributed to thousands, there are a number of things you can’t

      Read more
      Tips on Launching a Retargeting Ad Campaign
      November 4, 2020 Eric McGehearty

      Tips on Launching a Retargeting Ad Campaign

      If you’ve ever visited a website to research a product, then later see an ad pop up for that exact product, you haven’t just experi

      Read more
      5 Ways to Help Your Business Survive (And Even Thrive)
      June 29, 2020 Eric McGehearty

      5 Ways to Help Your Business Survive (And Even Thrive)

      A downturn is no time for downtime, at least when it comes to your business. Even though you may be out of the office, by following the

      Read more
      Marketing Your Retail To Go Services
      April 24, 2020

      Marketing Your Retail To Go Services

      With Texas Governor Greg Abbott’s most recent executive order (April 17, 2020), our state’s non-essential Texas retailers can begin

      Read more
      Read more articles
CLOSE
Get proposal

LAW FIRM PPC AGENCY FOR ATTORNEYS

Pay Per Click (PPC) Services for Lawyers

If you’re not satisfied with the search results your law firm’s website is getting, you might want to consider another option: pay per click (PPC), also called paid search advertising. If your field of specialty is particularly competitive, you may have found that your SEO efforts aren’t achieving the results you’re after. You may want to consider PPC advertising to supplement the traffic organic search brings to your site.’

Types of Search Results

There are two types of search results: organic and paid. Organic refers to search results you don’t pay to acquire. If your SEO, blogging and listings are enough to get your website premier search results, that’s fantastic. If not, PPC can help get you more visibility in search engine page results.

When you do a Google search, there are several results at the top of the page with a small “Ad” designation. Those are “Google Ads” paid search results, which is Google’s paid search advertising platform. (While other search engines, like Yahoo and Bing, have similar paid search vehicles, here, we focus on Google Ads because almost 80% of searches are conducted via Google.)

How Paid Search Works

PPC advertising involves an auction, with you (and your competitors) bidding on keywords (e.g. Dallas Estate Planning Attorney). If, when, and where your ads appear in a Google search is determined by your Ad Rank, which is calculated by your maximum cost-per-click bid (the highest price you are willing to pay for a click on your ad) and your ad’s quality score.

Obtaining page one results from paid search advertising takes more than simply outbidding your competitors. If your max bid is $2 and your quality score is the highest of all bidders in the auction, your ad might appear higher than an ad with a $6 max bid but a lower quality score. You are only charged when a viewer clicks on your ad and is directed to your website. Quality score plays a big role in determining ad position.

How is Quality Score Calculated?

Quality score is a measure of the quality of your ad and its landing page, relative to the keyword. Ad quality is determined by factors such as expected click-through-rate, the ad’s relevance, and the landing page experience, which includes relevance, page load speed, and usability on mobile devices. The bottom line is, you can’t buy your way into the top position on Google Ads. You must optimize your ads and your website to be successful with PPC. In short, the higher the quality of your ads and landing pages, the better the return on your investment (ROI).

PPC advertising certainly isn’t a set it and forget it proposition. Each time someone performs a search, a new auction is conducted. Advertisers adjust bids, ad spend, ads, and other factors on a daily basis. And in an effort to improve their product and stay on top, Google updates, revised and changes Ads continuously. So, what worked well last week might produce different results today.

LAW FIRM PRACTICE AREAS WE OFFER LEGAL MARKETING SERVICES FOR

Bankruptcy

Business Law

Business Litigation

Child Custody

Civil Litigation

Corporate Law

Criminal Law

Divorce

DUI/DWI

Estate Planning

Family Law

General Practice

Health Care

Immigration

Labor and Employment

Landlord and Tenant Law

Libel, Slander and Defamation

Medical Malpractice

Medicare and Medicaid

Personal Injury

Real Estate

Social Security Disability

Wills and Probate

Workers Compensation

For more information about PPC for attorneys, contact the law firm marketing experts at Globe Runner. We specialize in helping law firms get the most out of their paid search advertising dollars.

logo
New business
[email protected] 972.538.0260
Visit
5057 Keller Springs Road Suite 300 Addison, TX 75001-6916
Quick links
  • About
  • SEO
  • Work
  • Paid Media
  • Team
  • Web Design
  • Services
  • Content Marketing
  • News & Press
  • Careers
  • Contact
Follow us

©2021 Globe Runner

  • Privacy Policy

All Rights Reserved

Let’s start talking