Globe Runner Creates Incredible Results for Neowell
Neowell offered a line of quality beauty and wellness products and services delivered in unique ways and needed a new website that would convey what they do. Neowell engaged Globe Runner to redesign its website so it was attractive, functional and effectively told the company’s remarkable story. Once Globe Runner Launched the website, Neowell asked Globe Runner to promote the site.
The results
79.6%
increase in users
101.3%
increase in sessions
35.3%
increase in session duration
Challenges
Neowell’s offerings are unusual, and it was essential to differentiate the company from other beauty and wellness businesses. Neowell delivers its services in two ways: in their facility and through independent nurse-injectors trained by Neowell. The website had to attract nurses interested in becoming a certified nurse-injector and clients seeking beauty and wellness treatments. While Neowell carries some of the same beauty enhancement products as other clinics, Neowell offers a proprietary companion product called Primazome that rejuvenates skin with or without other therapies. It was essential to highlight this unique product and the innovative ways Neowell delivers its products.
Solutions
Globe Runner interviewed Neowell’s management about the company’s products and services, discussed the goals for the redesign and understood the company’s look and feel preferences. The Globe Runner web team then took over, creating a website with a light and airy modern feel, plentiful clear imagery, targeted content and effortless functionality. When the website was complete, Globe Runner designed a PPC campaign to promote the new website.
Conclusion
The powerful combination of digital advertising and the attractive and functional new website delivered tremendous results compared to the previous month. Especially of note was the number of nurses interested in the nurse-injector training program and Neowell’s proprietary Primazome product.
- Facebook impressions increased by 117% to 229,454
- Facebook clicks surged by 134.9% to 3,366
- Facebook ad responses resulted in 218 leads, up 186.8%
- LinkedIn ads produced 65,855 impressions and 451 clicks
- Mobile website traffic increased by 156.4%, desktop traffic went up by 37.6% and tablet traffic increased by 208.3%
- Website users increased by 79.6%
- Website sessions rose by 101.3%
- Session duration increased by 35.3%
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