Globe Runner Improves Digital Traffic for McGowan Group
McGowanGroup Asset Management (MGAM) provides strategic wealth management for its high-net-worth clients. MGAM helps clients prepare for retirement, plan for business changes, limit tax liabilities, manage philanthropic contributions and carry out legacy planning.
Results over the first eight months
30,600
YouTube views in 6 months
39.5%
increase in monthly website users
43.6%
increase in monthly website sessions
Challenges
MGAM came to Globe Runner frustrated with other digital marketing providers. The company mainly wanted to increase the audience size for President Spencer McGowan’s NetWorth Radio Podcast and improve the experience by offering a choice of channels to clients and potential clients. MGAM wanted to focus on content-driven marketing because of its effectiveness in getting the message across, its ability to draw customers, and the way it increases customer loyalty.
Solutions
The first step was identifying MGAM’s goals, which emerged in a brainstorming session with Globe Runner CEO Eric McGehearty. With these goals, the Globe Runner team designed a strategy, starting with redesigning and optimizing MGAM’s website. Globe Runner continued to roll out the plan, creating video assets and implementing a paid advertising campaign that significantly increased MGAM’s results.
Conclusion
MGAM’s results show what a targeted marketing strategy from Globe Runner can do to super-power a business. The client said, “The online presence is multiplying beyond our greatest expectations thanks to Globe Runner’s expertise.”
- 43.6% increase in website sessions
- 39.5% increase in website users
- 44.6% increase in YouTube users to 30,600
- 400% increase in preliminary client questionnaires
- 400% increase in email subscribers
- 200% increase in YouTube traffic
- 200% increase in podcast traffic
You don’t have to do digital marketing alone. Contact Globe Runner for the expertise to get results beyond your wildest expectations.
What the client said
Globe Runner has been a powerhouse at taking all the investments we're making in online traffic and turning that into true business and true results. Together we're expanding an audience that for years to come will see my firm, McGowan group, as the go-to asset manager here in North Texas.
Spencer McGowan
President
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