Build Local SEO

Researching Jefferson Dental’s competition led us to the conclusion that every service and clinic location needed its own page. At the time, Jefferson Dental’s website only had a slider image on the homepage, one service page, one clinic page (for over 40 locations), and an About section.

Our first priority was to create individual service pages to let users know exactly what services Jefferson Dental provides. Our goal was also to increase organic rankings for local searches such as teeth cleanings dallas, dallas orthodontics, dallas tooth extraction, emergency dentist dallas, etc.

Second, we created individual clinic pages. Patients need this information to view hours of operation, the location, phone number, and other important information for an appointment. Individual clinic pages would also help the website’s local rankings for local searches such as dallas dental clinic, lewisville dental clinic, oak cliff dental clinic, etc. Finding information on each clinic is simple for patients and search engines.

BUILD NEW SITE

The first 3 months were primarily spent on building out pages and writing content. Organic traffic and lead generation increased as intended, but the client didn’t like the look and feel of their site. The design was a bit outdated and it wasn’t optimized to capture leads.

The next 3 months were spent on designing and developing a new site. You can see the overall site statistics at the end of this section, but the site redesign had a large, positive impact on the site’s overall performance.

Throughout the entire site launch process, we made sure we were creating a strong foundation. Here are just a few things we did:

• Kept the same URL structure for as many pages as possible
• Setup redirects for any URL paths that were updated
• Pages that needed to be deleted were deleted
• Added schema markup for each clinic location
• Translated all pages into Spanish, because Jefferson Dental Clinics’ target demographic is the Hispanic community