If you’re anything like me, you love new stuff, and Amazon has really done it this time. I’m really excited about this. You may have heard about it. It’s called the “Amazon Go” store that just opened in Seattle. It will be open to the public sometime in 2017.

What does this mean? It’s kind of the blending of online and offline retail. At that store, I can walk in, grab the goods that I want, and walk right out. No checkout. No lines. Just walk out with the goods I want, and my account will be charged. All I have to have is the Amazon Go app that corresponds with it.

When you think about this, how does it impact your business? Amazon’s been well known for reducing friction in the transaction process. They’re the first ones to innovate and create the one‑click checkout, which is still an industry leading e‑commerce feature.

When we think about reducing friction, I think it really is the key to accelerating commerce. If you want to accelerate commerce in your business, start thinking about how you can reduce the friction that it takes to do business with you.

With that said, feel free to reach out to us. We’d love to look at how you can reduce friction in your business, and we’d love to do business with you.

Also, please leave in the comments any questions you might have. I’ve been doing this for a little while, and I love to answer questions about digital marketing. If you’ve got something that you’d like me to answer in a future video, leave it in the comments. I’ll look forward to reading it.

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