With the launch of its YouTube Channel Hungry, Citysearch is becoming a major player in the video content space. Recognizing that the web gets more local every day, Citysearch’s new channel celebrates local culture while expanding its local influence. My sister-in-law Tolly Moseley is the Austin, TX host for Hungry: Check out her latest episode to see how Hungry offers visitors a taste of Austin:
CityGrid Media, the internet conglomerate that owns CitySearch, is far more than just a website. It’s a global-scale media company and publisher that understands the importance of local content. Unlike other ad networks, CityGrid publishes massive amounts of quality content through its various sites including Citysearch, Urbanspoon, and Insider Pages. Having proven the content marketing model, Citysearch and CityGrid Media now attract local and national advertisers alike.
What can small to midsize businesses learn from the CityGrid model?
First: Invest in Quality Content
Take the time to create stories worth reading and videos worth watching. Remember, the idea behind content marketing is to produce content that becomes your advertisement, rather than purchase advertising space alongside someone else’s content. Your content needs to be good enough that people seek it out.
Second: Go Local
We all love to hear about the places we live in and travel to. If you have a local presence, make a big deal about it. If not, you can still produce content and advertisements that are targeted to the cities you serve.
Finally: Be Authentic
Find your voice as a brand, and find voices that can help you make an impact in your target cities. Local talent can make a big difference. Hungry’s local hosts, for example, all have existing fan bases that the channel can leverage and build upon.
If you’re hungry to build your business online, follow the Citigrid recipe: use authentic, local ingredients and don’t skimp on quality.