Content and Copywriting for Dallas and Beyond
Persuade, Inform, & Inspire Your Audience
It was 19th century English author Edward Bulwer-Lytton who once said, “The pen is mightier than the sword.” Translation: you’ll get farther with the right words than you can with force. In the business world, it’s copywriters that find the words to inform, persuade, and inspire customers to take the action we want them to. But with the attention spans at an all-time low, high-quality copywriting is a must for websites, online advertising, social media posts, and any other words that target an audience.
Why Quality Copywriting Matters
Consider these mind-blowing statistics on copy and content writing.
- According to Copyblogger, eighty percent of viewers only read headlines. This means headlines must command attention and convey the message with just a few words.
- Only 20% of the content on a page is actually read, says the Nielsen Norman Group. So, it’s important that your content is succinct, engaging, and meaningful.
- Close to 75% of companies hire a content marketing agency to create their content marketing strategy. The strategy and execution of a strong content marketing plan can be challenging. You have to know what you’re doing to be effective and avoid the pitfalls. That’s why the vast majority of businesses turn to professionals for help.
- Nearly 75% of readers pay close attention to spelling and grammar on a web page. We’ve already learned that most people don’t read much of the content on a page, but when they do, they expect it to be free of errors!
Effective Copywriting Services from a Dallas Content Writing Agency
If it has words, we write it. That’s what one of our writers says about our copywriting services and that is pretty much true. Our talented content writing experts can produce just about any form of written word you need, from web pages to press releases, from merchandise descriptions to memes. Here are some of the copywriting services our clients ask for frequently:
- SEO Content/Copywriting
SEO content is a unique beast when it comes to copywriting because its loyalties are divided. It must please the human reader while also satisfying search engines’ robots (a.k.a spiders, bots, crawlers), the tools used by Google and other search engines to gather and catalog the information on the Internet. SEO copywriting requires a skillful interplay of techniques to successfully achieve both objectives. SEO content writing services can be considered a cousin of marketing copywriting, which is discussed below.
Common Uses: website pages, ecommerce pages, blogs
- Marketing Copywriting
Marketing copy’s primary job is to promote products and services and persuade the viewer to buy. The work of marketing copywriters can be seen just about everywhere. You will see a family resemblance between marketing copy and its cousin, SEO content.
Common Uses: Paid search engine advertising, Online banner ads, broadcast advertising, video ads, print ads
- Social Media Copywriting
Social media copywriting tends to be more fluid than other types of copywriting. The tone and word selection will likely vary depending on the audience being targeted and the social media network. The tone of social media copywriting is often informal. Traditional grammar and punctuation rules don’t really apply as long as the message is clearly communicated. Think emojis and hashtags ☺.
- Brand Copywriting
Brand copywriting communicates your brand’s identity. Since a brand message does not change with the seasons, generally brand copywriting is only needed when it’s time to make a big splash in the marketplace: perhaps at initial launch or in the event of a pivot which makes a rebrand necessary.
Common Uses: Advertising taglines, outdoor advertising, broadcast jingles
Globe Runner’s website copywriting services, plus a series of online marketing videos, grew Staff One HR’s website traffic by 107% and increased leads by tenfold in one year!
Frequently Asked Questions about Copywriting Services
What is SEO copy writing?
SEO copywriting is website content that exhibits optimal performance for a particular search engine query while also giving the viewer the information they are seeking.
What is the difference between copywriting and content writing?
Much of our written work comes in the form of website content writing services. Content writing is the term that has become a common way to describe the creation of the information found on the pages of websites. Copywriting is a somewhat older term, popularized in the 20th century, that refers to written material, often a news story or advertising.
Do copywriters write articles? Do copywriters write blogs?
Yes, copywriters do write articles and blogs. Globe Runner’s SEO content writing services typically include the creation of monthly articles and blogs.