logo dark-logo
Call the experts 972 538 0260
hamburger hamburger cross
Menu
  • About
  • Work
    • Real Time Laboratories, Inc.
      SEO

      Real Time Laboratories, Inc.

      By utilizing SEO, RealTime Laboratories saw a 550% increase in revenue growth.

      Read the full story
      Hoot! Books
      Website Design

      Hoot! Books

      Successful start-up launch, with 1,500 visitors on the first day of site launch.

      Read the full story
      Whitehurst, Harkness, Brees, Cheng, Alsaffar, Higginbotham, and Jacob, PLLC
      SEO

      Whitehurst, Harkness, Brees, Cheng, Alsaffar, Higginbotham, and Jacob, PLLC

      Website optimizations designed for SEO and conversions increased users by 157% a

      Read the full story
      Armstrong Archives
      Paid Media

      Armstrong Archives

      Improved online presence and increased traffic to their website by acquiring mor

      Read the full story
      See more case studies
  • Team
  • Services
    • Content Marketing

      … Learn more

    • Paid Media

      … Learn more

    • SEO

      … Learn more

    • Website Design & Development

      … Learn more

    • See all services
  • Blog
    • <strong>Digital Marketing Facts</strong><strong>: </strong><strong>Statistics</strong><strong>, </strong><strong>Trends,</strong><strong> & </strong><strong>What’s New</strong><strong> for 2022</strong>
      May 6, 2022

      Digital Marketing Facts: Statistics, Trends, & What’s New for 2022

      Part Two:How to Take Advantage of New Trends in Digital Marketing After reading Part One of this post, you’re probably full of helpfu

      Read more
      Questions to Ask a Client When Designing a Marketing Plan
      May 4, 2022

      Questions to Ask a Client When Designing a Marketing Plan

      Whether your business is large or small, and whether you’re meeting your current business objectives, exceeding them, or falling behi

      Read more
      SEO Factors to Improve Your Rankings in 2022
      May 1, 2022

      SEO Factors to Improve Your Rankings in 2022

      With over 4 billion people in the world looking for you on the almost 2 billion websites that exist, you need to be on top of your sear

      Read more
      How Local Citations Help Your Online Presence
      April 30, 2022

      How Local Citations Help Your Online Presence

      Search engine optimization is complex and ever-changing, with hundreds of factors determining where your business appears on Search Eng

      Read more
      Read more articles
  • Careers
    • Career Opportunities

    • Job Seeker Resources

    • Rewards and Compensation

    • Career FAQS

CLOSE
Get proposal

Content and Copywriting for Dallas and Beyond

Persuade, Inform, & Inspire Your Audience

Copywriting Services

Copywriting Services

for Websites, Social Media, Advertising, & More

It was 19th century English author Edward Bulwer-Lytton who once said, “The pen is mightier than the sword.”   Translation:  you’ll get farther with the right words than you can with force.  In the business world, it’s copywriters that find the words to inform, persuade, and inspire customers to take the action we want them to.  But with the attention spans at an all-time low, high-quality copywriting is a must for websites, online advertising, social media posts, and any other words that target an audience.

Why Quality Copywriting Matters

Consider these mind-blowing statistics on copy and content writing.

  • According to Copyblogger, eighty percent of viewers only read headlines. This means headlines must command attention and convey the message with just a few words.
  • Only 20% of the content on a page is actually read, says the Nielsen Norman Group. So, it’s important that your content is succinct, engaging, and meaningful.
  • Close to 75% of companies hire a content marketing agency to create their content marketing strategy. The strategy and execution of a strong content marketing plan can be challenging. You have to know what you’re doing to be effective and avoid the pitfalls. That’s why the vast majority of businesses turn to professionals for help.
  • Nearly 75% of readers pay close attention to spelling and grammar on a web page. We’ve already learned that most people don’t read much of the content on a page, but when they do, they expect it to be free of errors!
Why Quality Copywriting Matters
The takeaway from all this? You need a copywriting team that knows can make your audience hang on every word. Your business needs first-class copywriting services like those provided by the skilled content experts at Globe Runner.

Effective Copywriting Services from a Dallas Content Writing Agency

If it has words, we write it. That’s what one of our writers says about our copywriting services and that is pretty much true. Our talented content writing experts can produce just about any form of written word you need, from web pages to press releases, from merchandise descriptions to memes. Here are some of the copywriting services our clients ask for frequently:

Effective Copywriting Services from a Dallas Content Writing Agency
  • SEO Content/Copywriting

    SEO content is a unique beast when it comes to copywriting because its loyalties are divided. It must please the human reader while also satisfying search engines’ robots (a.k.a spiders, bots, crawlers), the tools used by Google and other search engines to gather and catalog the information on the Internet. SEO copywriting requires a skillful interplay of techniques to successfully achieve both objectives. SEO content writing services can be considered a cousin of marketing copywriting, which is discussed below.

    Common Uses: website pages, ecommerce pages, blogs

  • Marketing Copywriting

    Marketing copy’s primary job is to promote products and services and persuade the viewer to buy. The work of marketing copywriters can be seen just about everywhere. You will see a family resemblance between marketing copy and its cousin, SEO content.

    Common Uses: Paid search engine advertising, Online banner ads, broadcast advertising, video ads, print ads

  • Social Media Copywriting

    Social media copywriting tends to be more fluid than other types of copywriting. The tone and word selection will likely vary depending on the audience being targeted and the social media network. The tone of social media copywriting is often informal. Traditional grammar and punctuation rules don’t really apply as long as the message is clearly communicated. Think emojis and hashtags ☺.

  • Brand Copywriting

    Brand copywriting communicates your brand’s identity. Since a brand message does not change with the seasons, generally brand copywriting is only needed when it’s time to make a big splash in the marketplace: perhaps at initial launch or in the event of a pivot which makes a rebrand necessary.

    Common Uses: Advertising taglines, outdoor advertising, broadcast jingles

These are the most commonly requested types of copywriting services our Dallas agency is asked about, but we can produce other types of content as well, including press releases, white papers, technical writing, thought leadership content, video scripts, auto-attendant scripts, explainer content, and more. If there is another type of content that you don’t see listed here, ask us! We can probably get it done for you!
Case Study

Case Study

Both marketing and SEO content writing services were instrumental in the success of our client, Staff One HR.

Globe Runner’s website copywriting services, plus a series of online marketing videos, grew Staff One HR’s website traffic by 107% and increased leads by tenfold in one year!

Read the full story

Frequently Asked Questions about Copywriting Services

What is SEO copy writing?

SEO copywriting is website content that exhibits optimal performance for a particular search engine query while also giving the viewer the information they are seeking.

What is the difference between copywriting and content writing?

Much of our written work comes in the form of website content writing services. Content writing is the term that has become a common way to describe the creation of the information found on the pages of websites. Copywriting is a somewhat older term, popularized in the 20th century, that refers to written material, often a news story or advertising.

Do copywriters write articles? Do copywriters write blogs?

Yes, copywriters do write articles and blogs. Globe Runner’s SEO content writing services typically include the creation of monthly articles and blogs.

Content writing services from Globe Runner can take your business’s performance from so-so to spectacular!

Contact us today to learn more.

Contact us
logo
New business
info@globerunner.com 972.538.0260
Visit
4900 Airport Pkwy.
Unit 486
Addison, TX 75001
Quick links
  • Shopify SEO
  • Financial SEO
  • WooCommerce SEO
  • BigCommerce SEO
  • Dallas SEO
Follow us



©2022 Globe Runner

  • Privacy Policy
  • Privacy Policy

All Rights Reserved

Let’s start talking