This is one of my favorite questions. It’s about social media platforms and which one is the right choice for your business?
I think a few years ago, everybody thought, “Gosh, I need to be on all the social platforms.” I even remember creating profiles on hundreds of platforms just so I could be on everything. I thought that would nail it. I would have a huge audience if I were just on everything.
What I, and every other business owner, quickly realized is that being on everything does not mean you’re effective on everything. What we look for now ‑‑ and what we should have looked for then ‑‑ is how to be effective on the platforms that you choose that are right for you.
When you think about your brand, think about where your consumers are. Where are your brand advocates? Where are the folks that want to engage with you? Are they on Twitter? Maybe. Maybe not. Are they on LinkedIn? Maybe. Maybe not.
Here are some examples. In the wedding space, Pinterest is an area you need to be in. For interior design, Houzz is must‑do social media. Instagram is huge for creatives.
Where you are highly depends on what you do and what you’re trying to sell and to whom you’re selling it to. Carefully think that out, get onto that social platform, and then engage effectively on that platform. This is much better, and more effective, than scatter‑shooting across the web.
If you’d like help selecting the right social platform for your brand and setting up an engaging presence, reach out to us. We’d love to be a part of that strategy and help you engage on social.